Responsibilities

• Design and edit digital ad creative, with strong emphasis on snappy video, gifs and UGC-style clips for paid campaigns running on Google, Meta, and TikTok.
• Edit and adapt existing video, photo, and UGC content into multiple ad variations and formats optimized for each platform's specs and best practices.
• Use and explore AI creative processes e.g., generative editing, auto-captioning, image-to-video, script-to-video and other approaches to accelerate production and scale testing.
• Partner with marketing and social media stakeholders to translate campaign briefs and messaging strategy into creative that fits brand voice and performance goals.
• Think strategically about hooks, pacing, messaging hierarchy, and creative testing structure — not just execute what's handed off, but shape the creative approach.
• Collaborate with internal stakeholders and external agency partners to keep creative production moving across multiple brands and campaigns simultaneously.
• Engage with dashboards and reporting on ad performance and creative fatigue signals, and iterate quickly on both top-performing and under-performing assets.
• Maintain brand consistency across the various brands while adapting tone and format to each platform and audience.
• Manage multiple briefs and deadlines at once in a fast-paced, always-on performance marketing environment.

Requirements

• 3+ years of experience designing and editing digital ad creative, ideally at a performance marketing agency or in an in-house performance marketing team.
• A strong portfolio demonstrating video-first ad creative and UGC-style content built for Google, Meta, and TikTok.
• Hands-on proficiency editing video and adapting existing content (not just building from scratch) — Adobe Premiere Pro, After Effects, CapCut, or similar tools.
• Working knowledge of AI creative and editing tools, and a genuine interest in using them to improve speed and output quality.
• Solid understanding of platform-specific ad specs, creative best practices, and what drives performance on Google, Meta, and TikTok.
• Ability to balance strategic thinking about messaging and brand fit with fast, independent execution — this role has no direct reports and requires ownership from concept to final asset.
• Strong collaboration skills — comfortable working with marketing, social media, and other internal stakeholders as well as external agency partners.
• Excellent organizational skills and the ability to manage multiple concurrent projects and deadlines.

Preferred

• Experience creating ads across multiple brands or business units simultaneously.
• Familiarity with retail media or e-commerce advertising.
• Basic motion graphics or animation skills (to enhance ad outputs).