Responsibilities

• Support Digital Ads team with in-platform ad setup and optimization.
• Assist in improving paid media tactical planning across all platforms, such as Google, Microsoft Ads, Meta, LinkedIn and TikTok.
• Assist Digital team on tasks and duties to ensure campaign success as measured through campaign and program-specific KPIs; routine communication directly with team or stakeholders to keep them informed of campaign performance.
• Reporting on how ad accounts pace according to budget and goals
• Partner with Digital team staff to create reporting for cross-functional teams including topline and wrap-up reports for completed ad campaigns across channels
• Support Digital team research and pilot programs to expand and diversify client’s advertising reach on new social media/emerging digital platforms such as TikTok and Pinterest through identification and piloting of new platforms, collaborating with Digital Strategists and Technologists where appropriate

Requirements

• Experience with Google Analytics, Google Ads, and Facebook/Meta Ads manager campaign management and running conversion/lead generation ads: set up, activation, optimization, and reporting.
• Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization.
• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts.
• Excellent time management and multitasking skills
• Basic digital graphic design skills and use of Canva
• Strong verbal and written communication skills

Benefits

• Medical: up to 100% employee coverage paid
• Dental: up to 75% of employee coverage paid
• Vision: up to 75% of employee coverage paid
• Short-term, long-term, and life insurance, 100% paid by employer
• PTO and sick time
• 12 paid holidays
• Parental leave
• Cell phone stipend of $50/month
• 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)