Digital Advertising Analyst

Dallas, TX (Remote)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize paid digital advertising for automotive and SaaS clients by collaborating with retail partners, onboarding dashboards, and delivering insights to maximize conversions and ROI.

  • Drive campaign optimization and pacing with retail customers
  • Provide strategic recommendations and performance feedback
  • Train customers on dashboard capabilities

Job Description

Responsibilities

  • Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
  • Helping onboard new customers with a proposed digital advertising strategy.
  • Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
  • Resolving and implementing budget recommendations and giving performance feedback by request.
  • Acting as an internal resource to help provide insights on campaign performance
  • Training Customer Success Managers and clients on our dashboard capabilities.
  • Collaborating with Product to give feedback on common client concerns or requests.
  • Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
  • Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
  • Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Requirements

  • 3+ years working in the automotive, SaaS, and advertising space.
  • 2+ years experience with ad tech platforms
  • Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
  • Excellent troubleshooting skills
  • Positive approach to all situations and the ability to self-solve.
  • Bachelor's degree in marketing or work equivalent required.
  • Google Ad certification required.
  • Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
  • Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
  • Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.

Benefits

  • Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match.

Fullpath

4.8 Glassdoor

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

Founded in 2015
Miami, Florida, USA
261 employees (17 in marketing)
94% recommend to a friend
96% CEO approval

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all Fullpath salaries

Marketing Team

Marketing Team Size
13 (5% of company)
Median Career Experience
31 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$57M
Last Raise
Series C, 3 years ago

Traffic Signals

Monthly Visitors
101.4K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
38.7%
Direct
45.6%
Referral
9.3%
Social
3.3%
Paid
3%

Headcount Trend

Current headcount: ~261

Digital Advertising Analyst

Fullpath · Dallas, TX · Remote