Fullpath | Company Profile, Culture & Jobs

Company overview

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

Founded in 2015

Miami, Florida, USA

261 employees (17 in marketing)

www.fullpath.com

94% recommend to a friend

92% positive business outlook

People

Founders

yessenia Gonzalez

Chief Executive Officer

Aharon Horwitz

CEO

Marketing leadership

Hiring activity

Open marketing jobs over time

35 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$57M

Last raise

Series C, 3 years ago

Audience

Monthly website visitors

101.4K

Month over month+60%

Quarter over quarter+72.5%

Top sourceDirect (45.6%)

Ad budget per month$3.2K

Average search rank45

Traffic source mix

Direct

45.6%

Search

38.7%

News

Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers

Nov 6, 2024 • PRWeb

Fullpath Approved as Vendor for Jaguar Land Rover's Dealership Program

Aug 5, 2024 • PRNewswire

Fullpath Selected as Approved Turnkey Certified Provider for General Motors IMR Funds

Jul 8, 2024 • PRNewswire

Links

www.fullpath.com

Crunchbase

X (Twitter)

Glassdoor

Fullpath insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2015

Headquarters

Miami, Florida

Employees

51-200

10.1% growth last 12mo

Marketing team

17

7% of company

1 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 10.1% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-09-27 -> 2025-12-01

Headcount (12 months)

+10.1%

Last funding round

37 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

101.4K

Month over month+60%

Quarter over quarter+72.5%

Top sourceDirect (45.6%)

Traffic source mix

Direct

45.6%

Search

38.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

5 competitor sites

Search traffic: 876 organic clicks / 11 paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-42

Ad budget per month

$3.2K

Average search rank

45

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: -0.5%

Trend

2023-06-01 -> 2025-12-01

Open jobs growth

-0.5%

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.9 years.

Founder or CEO

Saved founder and CEO profiles.

yessenia Gonzalez

Chief Executive Officer

Aharon Horwitz

CEO

Marketing team size

Shows saved marketing team size.

17

7% of the company • 1 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Valerie Gottschalk

Director of HR

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 17.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.8 / 5

Work-life balance

4.6 / 5

Culture

4.8 / 5

Diversity & inclusion

4.7 / 5

Recommend to a friend

94%

Positive business outlook

92%

Funding

Shows saved funding data.

Total funding

$57M

Last raise

Series C

3 years ago

Funding details

Amount raised

$57M

Last round

Series C

Last fundraise

3 years ago

News

Shows saved company news.

Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers

Nov 6, 2024 • PRWeb

Fullpath Approved as Vendor for Jaguar Land Rover's Dealership Program

Aug 5, 2024 • PRNewswire

Fullpath Selected as Approved Turnkey Certified Provider for General Motors IMR Funds

Jul 8, 2024 • PRNewswire

Marketing leadership

Shows saved marketing leaders.

Omri Jovani

Director of Product Performance

Loading insights...

Omri Jovani

Director of Product Performance

Hiring contacts

Valerie Gottschalk

Director of HR

Headcount +10.1% year over year

Referral

9.3%

Social

3.3%

Paid referral

3%

LinkedIn followers

Follower count and growth

Total followers

9.7K

12-mo growth

+23.1%

Monthly growth

+2.2%

Salaries

Typical salary range

$90,000 – $105,000

/ yr

Median base

$73,000

Median total

$73,000

Median experience

3 years

Submissions

3

Fullpath

Detroit, MI (Remote)

$60K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.

1 day ago

View all 35 jobs

Fullpath insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2015

Headquarters

Miami, Florida

Employees

51-200

10.1% growth last 12mo

Marketing team

17

7% of company

1 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 10.1% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-09-27 -> 2025-12-01

Headcount (12 months)

+10.1%

Last funding round

37 months ago

Negative news (120 days)

0

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

101.4K

Month over month+60%

Quarter over quarter+72.5%

Top sourceDirect (45.6%)

Traffic source mix

Direct

45.6%

Search

38.7%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

5 competitor sites

Search traffic: 876 organic clicks / 11 paid clicks

Organic competitors

0

Paid competitors

5

Keyword change

-42

Ad budget per month

$3.2K

Average search rank

45

Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

5 open jobs

Open jobs trend: -0.5%

Trend

2023-06-01 -> 2025-12-01

Open jobs growth

-0.5%

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 2.9 years.

Founder or CEO

Saved founder and CEO profiles.

yessenia Gonzalez

Chief Executive Officer

Aharon Horwitz

CEO

Marketing team size

Shows saved marketing team size.

17

7% of the company • 1 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Valerie Gottschalk

Director of HR

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 17.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.8 / 5

Work-life balance

4.6 / 5

Culture

4.8 / 5

Diversity & inclusion

4.7 / 5

Recommend to a friend

94%

Positive business outlook

92%

Funding

Shows saved funding data.

Total funding

$57M

Last raise

Series C

3 years ago

Funding details

Amount raised

$57M

Last round

Series C

Last fundraise

3 years ago

News

Shows saved company news.

Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers

Nov 6, 2024 • PRWeb

Fullpath Approved as Vendor for Jaguar Land Rover's Dealership Program

Aug 5, 2024 • PRNewswire

Fullpath Selected as Approved Turnkey Certified Provider for General Motors IMR Funds

Jul 8, 2024 • PRNewswire

Marketing leadership

Shows saved marketing leaders.

Omri Jovani

Director of Product Performance

9.3%

Social

3.3%

Paid referral

3%

Total followers

9.7K

12-mo growth

+23.1%

Monthly growth

+2.2%

Biggest role change

engineering: +1%

Latest open role

IT Support Specialist