Digital Advertising Analyst

Los Angeles, CA (Remote)

$60K/yr – $80K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Owns end-to-end campaign optimization and client onboarding for automotive and SaaS advertising, driving insights, budget recommendations, and cross-functional collaboration across product and success teams.

  • Owns campaign performance analysis and optimization tactics across accounts.
  • Leads onboarding and strategic guidance for new digital advertising customers.
  • Partners with product and success teams to translate insights into actionable campaigns.

Job Description

Responsibilities

  • Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
  • Helping onboard new customers with a proposed digital advertising strategy.
  • Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
  • Resolving and implementing budget recommendations and giving performance feedback by request.
  • Acting as an internal resource to help provide insights on campaign performance
  • Training Customer Success Managers and clients on our dashboard capabilities.
  • Collaborating with Product to give feedback on common client concerns or requests.
  • Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
  • Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
  • Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Requirements

  • 3+ years working in the automotive, SaaS, and advertising space.
  • 2+ years experience with ad tech platforms
  • Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
  • Excellent troubleshooting skills
  • Positive approach to all situations and the ability to self-solve.
  • Bachelor's degree in marketing or work equivalent required.
  • Google Ad certification required.
  • Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
  • Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
  • Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.

Benefits

  • Medical, Dental, Vision, Disability, Life/AD&D, EAP
  • 15 vacation days per year to start
  • 80 hours of sick leave
  • 12 paid holidays
  • paid parental leave
  • 401k with company match

Fullpath

4.8 Glassdoor

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

Founded in 2015
Miami, Florida, USA
261 employees (17 in marketing)
94% recommend to a friend
96% CEO approval

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

See all Fullpath salaries

Marketing Team

Marketing Team Size
13 (5% of company)
Median Career Experience
31 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$57M
Last Raise
Series C, 3 years ago

Traffic Signals

Monthly Visitors
101.4K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
38.7%
Direct
45.6%
Referral
9.3%
Social
3.3%
Paid
3%

Headcount Trend

Current headcount: ~261

Digital Advertising Analyst

Fullpath · Los Angeles, CA · Remote