Data Analyst - Paid Media Advertising at Silver Lake Digital, Inc. | USA | $72K/yr – $85K/yr

Silver Lake Digital, Inc.

Data Analyst - Paid Media Advertising

USA (Remote)

$72K/yr – $85K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data integrity and reporting quality for paid media across leading platforms, build and maintain dashboards, and translate insights into client recommendations through automated and AI-assisted reporting workstreams.

Ensure cross-channel data accuracy and troubleshooting to align client views with platform reports.
Develop attribution models accounting for signal loss and benchmark adherence.

Job Description

Responsibilities

Support accuracy of media spend and performance reporting across platforms including Google Ads, GA4, Meta, The Trade Desk, and other paid channels.
Validate data and troubleshoot issues to ensure that what clients see matches what platforms report.
Identify and flag discrepancies related to attribution, tracking logic, currency, time zones, and API latency.
Query and validate data using SQL; work with BigQuery alongside technical team members.
Work to develop a clear attribution model taking into account signal loss for conversions and stay abreast of all digital advertising benchmarks and best practices for reporting
Data Validation & Reporting Accuracy
Dashboards & Data Infrastructure
Build, maintain, and update dashboards in custom built app, coordinating with any outside contractors who also build and support dashboards.
Ensure all dashboards launch on time and accurately for campaigns.
Monitor data pipelines and integrations.

Requirements

5+ years of hands-on performance media analytics experience (agency or in-house).
Previous digital ad agency or consulting experience.
Strong understanding of paid media platforms and performance metrics.
Proficiency in reporting across 2–3 core ad platforms (e.g., Google Ads, Meta, The Trade Desk); willingness to learn others.
Experience with dashboard tools such as Tableau or Looker or Datorama (creation or management).
SQL experience required; BigQuery experience a plus.
Comfortable diagnosing data issues and working through discrepancies.
Experience collaborating with technical partners or data engineers.
Experience with BigQuery and cloud-based data warehousing.
Familiarity with API-based reporting and data pipeline monitoring.

Benefits

100% remote work environment
Health, dental, and vision insurance
401(k) retirement plan
A collaborative team of industry experts who care about doing great work
A culture with no posturing, no egos — just smart people focused on delivering solid results for our great customers

Silver Lake Digital, Inc.

SLD is a 100% woman owned business that provides companies with Strategy, Marketing and Media Buying Services that rely on leveraging the latest AdTech, MarTech and Consumer Data with an Omni Channel approach. We service both for profit and not for profit organizations and work with budgets of all sizes. We feel it's important that smaller to medium size organizations and cultural offerings get the chance to utilize the same sophisticated advertising and marketing tools as our major sports league and stadium size arena clients. We have figured out how to accommodate smaller budgets that deliver positive returns. We provide - Media Buying - Marketing Technology Consulting - Customer Data Strategy - Digital Strategy Development and Execution - Infrastructure Development - Fractional Chief Marketing Officer and Chief Digital Officer ServicesOur custom designed Audience XLerator program is a unique combination of media buying technology matched with personalized creative and high propensity data that gets people through the door or into a seat. Our unique approach and tech markets an entire calendar of events vs the challenges of promoting one event, exhibition or show at a time. Our average 2200% Return on Ad Spend across our clients speaks for itself.

Founded in 2014

East Los Angeles, California, USA

17 employees (10 in marketing)

silverlakedigital.com