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Marketing jobs

1 marketing jobs

5 months ago

Digital Advertising Analyst

Fullpath

Teaneck, NJ (Remote)Full time$60K/yr – $75K/yr

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Fullpath

Digital Advertising Analyst

Teaneck, NJ (Remote)

$60K/yr – $75K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on optimizing paid advertising campaigns for automotive and SaaS clients, onboarding new customers, and delivering insights to improve performance. It requires 3+ years in automotive/SaaS/advertising, 2+ years with ad tech, and Google Ad certification. The benefits reflect a supportive, fast-paced, AI-enabled environment with growth opportunities.

Job Description

Responsibilities

Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
Helping onboard new customers with a proposed digital advertising strategy.
Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
Resolving and implementing budget recommendations and giving performance feedback by request.
Acting as an internal resource to help provide insights on campaign performance
Training Customer Success Managers and clients on our dashboard capabilities.
Collaborating with Product to give feedback on common client concerns or requests.
Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Requirements

3+ years working in the automotive, SaaS, and advertising space.
2+ years experience with ad tech platforms
Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
Excellent troubleshooting skills
Positive approach to all situations and the ability to self-solve.
Bachelor's degree in marketing or work equivalent required.
Google Ad certification required.
Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.

Benefits

Competitive compensation & comprehensive benefits—because your well-being matters
Flexible, family-friendly environment that supports work-life balance
Global team of innovators, collaborators, and go-getters who challenge and uplift one another
Cutting-edge AI technology that delivers real value and solves complex challenges for our customers
Fast-paced startup culture with endless opportunities for learning, growth, and ownership
A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured
Join us in shaping the future of automotive retail—we’re just getting started.
Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match. Additionally, this role is eligible to participate in the Company's equity program.

Fullpath

4.8 Glassdoor

Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.

Founded in 2015

Miami, Florida, USA

261 employees (17 in marketing)

www.fullpath.com

94% recommend to a friend

96% CEO approval

Traffic Signals

Monthly Visitors

101.4K

Monthly Google Ads Budget

$3.2K

Traffic Source Mix

38.7%

Direct

45.6%

Referral

9.3%

Social

3.3%

Paid

Headcount Trend

Current headcount: ~261

Marketing Team

Marketing Team Size

13 (5% of company)

Median Career Experience

31 years

Median Tenure

1.8 years

Funding

Total Funding

$57M

Last Raise

Series C, 3 years ago

Recent News

Car Wars and Fullpath Partner to Unlock High-Value Customer Insights for Automotive Dealers

Nov 6, 2024 • PRWeb

Fullpath Approved as Vendor for Jaguar Land Rover's Dealership Program

Aug 5, 2024 • PRNewswire

Fullpath Selected as Approved Turnkey Certified Provider for General Motors IMR Funds

Jul 8, 2024 • PRNewswire

Responsibilities

Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
Helping onboard new customers with a proposed digital advertising strategy.
Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
Resolving and implementing budget recommendations and giving performance feedback by request.
Acting as an internal resource to help provide insights on campaign performance
Training Customer Success Managers and clients on our dashboard capabilities.
Collaborating with Product to give feedback on common client concerns or requests.
Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.

Requirements

3+ years working in the automotive, SaaS, and advertising space.
2+ years experience with ad tech platforms
Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
Excellent troubleshooting skills
Positive approach to all situations and the ability to self-solve.
Bachelor's degree in marketing or work equivalent required.
Google Ad certification required.
Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.

Benefits

Competitive compensation & comprehensive benefits—because your well-being matters
Flexible, family-friendly environment that supports work-life balance
Global team of innovators, collaborators, and go-getters who challenge and uplift one another
Cutting-edge AI technology that delivers real value and solves complex challenges for our customers
Fast-paced startup culture with endless opportunities for learning, growth, and ownership
A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured
Join us in shaping the future of automotive retail—we’re just getting started.
Benefits Options: Medical, Dental, Vision, Disability, Life/AD&D, EAP, 15 vacation days per year to start, 80 hours of sick leave, 12 paid holidays, paid parental leave, & 401k with company match. Additionally, this role is eligible to participate in the Company's equity program.