Digital Advertising Analyst (Contract)
Teaneck, NJ (Remote)
Posted 1 day ago
Job Summary
Own and optimize digital advertising programs for automotive and SaaS clients, leading onboarding, insights, and proactive optimization across accounts.
- Drive campaign optimization and ROI improvements across multiple accounts
- Lead onboarding, strategy proposals, and training for success teams and clients
- Collaborate with product and success teams to share insights and refine campaigns
Job Description
Responsibilities
- Partnering closely with retail customers to ensure paid advertising campaigns are optimized and pacing correctly.
- Helping onboard new customers with a proposed digital advertising strategy.
- Collaborating with Retail Customer Success Managers to proactively provide insights and help create and edit campaigns as needed.
- Resolving and implementing budget recommendations and giving performance feedback by request.
- Acting as an internal resource to help provide insights on campaign performance
- Training Customer Success Managers and clients on our dashboard capabilities.
- Collaborating with Product to give feedback on common client concerns or requests.
- Continuously monitoring campaign performance metrics and implementing optimization tactics as needed to maximize conversions and ROI.
- Understanding client goals, objectives, and performance expectations for Digital Advertising customers.
- Serving as a trusted advisor to clients, providing insights and recommendations on our optimization and bidding techniques.
Requirements
- 3+ years working in the automotive, SaaS, and advertising space.
- 2+ years experience with ad tech platforms
- Strong written and speaking communication skills and the ability to present on camera in a remote/hybrid setting with both internal and external customers.
- Excellent troubleshooting skills
- Positive approach to all situations and the ability to self-solve.
- Bachelor's degree in marketing or work equivalent required.
- Google Ad certification required.
- Legal authorization to work in the United States without the need for employer sponsorship now or in the future.
- Ability to sit for extended periods and perform extensive computer work, both of which are key aspects of this role.
- Ability to perform job duties from a home office, when applicable, utilizing necessary technology and maintaining productivity.
Benefits
- Competitive compensation & comprehensive benefits—because your well-being matters
- Flexible, family-friendly environment that supports work-life balance
- Global team of innovators, collaborators, and go-getters who challenge and uplift one another
- Cutting-edge AI technology that delivers real value and solves complex challenges for our customers
- Fast-paced startup culture with endless opportunities for learning, growth, and ownership
- A culture built on feedback, initiative, and mutual success, where your voice is heard and your potential is nurtured
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
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