Own and optimize paid digital advertising across YouTube, Instagram, Facebook, LinkedIn, and other platforms, turning budget and creative into measurable performance outcomes.

• Drive cross-platform activation: plan, launch, and optimize campaigns with target audiences and A/B testing.
• Own measurement: monitor budgets, track metrics, and translate results into actionable marketing insights.
• Stay ahead of changes: keep campaigns aligned with platform updates and best practices while collaborating with Marketing on messaging and visuals.