Responsibilities

• Multi-Platform Ad Management: Build, launch, monitor, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google (Search, Performance Max, Display), and TikTok.
• Strategic Targeting & Budgeting: Develop tailored audience targeting frameworks, custom lookalikes, and best-practice budget recommendations to maximize client ad spend.
• A/B Testing & Optimization: Continuously test ad copy, hooks, creative angles, and landing pages to lower CPA and drive higher conversion rates.
• AI-Powered Reporting & Insights: Utilize AI tools and reporting systems to efficiently build compelling client case studies, detailed ROI reports, performance summaries, and strategic updates.
• Client Communication Support: Package complex ad metrics into clear, digestible insights that demonstrate value and outline clear next steps for clients.

Requirements

• In-Office Availability: You are fully willing and able to work in-person at our office in Fulton, MD on a flexible weekly schedule.
• Platform Expert: You have a proven track record of managing successful ad campaigns with a deep understanding of pixels, tracking, CBO/ABO, and search keywords.
• Meticulous & Analytical: Highly detail-oriented—you triple-check budget caps, tracking parameters, and ad copy typos before hitting publish.
• Tech-Savvy & AI-Forward: You embrace AI workflows to streamline reporting, analyze data patterns, and quickly generate client-facing summaries.
• An Exceptional Communicator: You possess top-tier written and verbal communication skills, ensuring internal teams and clients always know exactly how their ads are performing.

Preferred

• Experience with AI workflows to streamline reporting
• AI reporting tools familiarity

Benefits

• 401(k)
• 401(k) matching
• Referral program
• Retirement plan