Digital Ads Manager (META, Google, TikTok) at Plush Marketing Agency | Columbia, MD | $20/hr – $25/hr

Digital Ads Manager (META, Google, TikTok)

Columbia, MD (Hybrid)

$20/hr – $25/hrMid LevelPart time

Posted 6 weeks ago

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Job Summary

Own paid media execution across multi platform channels with focus on maximizing client ROI through tight budget control, structured targeting, and rigorous testing.

Multi-Platform Ad Management: Own campaigns from setup to optimization across Meta, Google, and TikTok.
Strategic Targeting & Budgeting: Define audience frameworks and budget rules to lift performance and efficiency.
A/B Testing & Optimization: Run rapid tests on hooks, copy, creative, and landing pages to lower CPA and raise conversions.

Job Description

Responsibilities

Multi-Platform Ad Management: Build, launch, monitor, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google (Search, Performance Max, Display), and TikTok.
Strategic Targeting & Budgeting: Develop tailored audience targeting frameworks, custom lookalikes, and best-practice budget recommendations to maximize client ad spend.
A/B Testing & Optimization: Continuously test ad copy, hooks, creative angles, and landing pages to lower CPA and drive higher conversion rates.
AI-Powered Reporting & Insights: Utilize AI tools and reporting systems to efficiently build compelling client case studies, detailed ROI reports, performance summaries, and strategic updates.
Client Communication Support: Package complex ad metrics into clear, digestible insights that demonstrate value and outline clear next steps for clients.

Requirements

In-Office Availability: You are fully willing and able to work in-person at our office in Fulton, MD on a flexible weekly schedule.
Platform Expert: You have a proven track record of managing successful ad campaigns with a deep understanding of pixels, tracking, CBO/ABO, and search keywords.
Meticulous & Analytical: Highly detail-oriented—you triple-check budget caps, tracking parameters, and ad copy typos before hitting publish.
Tech-Savvy & AI-Forward: You embrace AI workflows to streamline reporting, analyze data patterns, and quickly generate client-facing summaries.
An Exceptional Communicator: You possess top-tier written and verbal communication skills, ensuring internal teams and clients always know exactly how their ads are performing.