Responsibilities

• Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad-serving platforms
• Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
• Conduct quality assurance testing to ensure campaigns launch accurately and render properly across devices, browsers, and environments
• Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
• Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
• Collaborate with third-party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
• Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
• Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
• Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes
• Ensure compliance with platform policies, privacy regulations, industry standards, and brand guidelines

Requirements

• 3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
• Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
• Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
• Experience working with third-party ad-serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
• Ability to work independently while collaborating effectively within a team environment
• Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI-powered productivity tools
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
• Excellent written and verbal communication skills
• Strong organizational, analytical, troubleshooting, and problem-solving skills
• Strong relationship-building and cross-functional collaboration skills

Preferred

• Sales and partner-facing experience preferred
• Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
• Strong relationship-building and cross-functional collaboration skills
• Personal accountability, initiative, and willingness to accept and provide feedback

Benefits

• This role is eligible for full benefits to include health, dental, vision, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals.
• The position will be required to work some evenings and weekends for events and games.
• Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.