Responsibilities

• Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns across programmatic and paid social channels.
• Execute and manage paid social campaigns across multiple platforms, including but not limited to Facebook (Meta), LinkedIn, Snapchat, YouTube, and TikTok.
• Build and launch programmatic campaigns across relevant DSPs and ad-serving platforms, adhering to best practices for all tactics (display, audio, native, video).
• Execute campaign setups with 5+ ad groups across several platforms with a high degree of accuracy and within established SLAs.
• Troubleshoot basic to intermediate campaign issues—including delivery, pacing, creative, and audience—with limited supervision.
• Optimize programmatic and social campaigns with an intermediate understanding of performance levers, working toward best ROI for clients.
• Apply advanced audience knowledge including lookback audiences, lookalike audiences, audience intersections, contextual targeting, and affinity segments.
• Review campaign orders and determine appropriate campaign structure (number of ad groups vs. multiple campaigns, best serving platform, and reporting approach).
• Proactively communicate campaign insights, performance updates, and basic optimization recommendations to team leads and Client Success Managers (CSMs) without being prompted.
• Support team leads on all escalated matters within assigned account lists.

Requirements

• BS/BA degree in a related area (marketing, data analytics, business administration) or equivalent work experience.
• 2–4 years of direct experience in digital ad operations, programmatic campaign management, or paid social campaign management (or approximately 4–8 months of progression within a structured ad ops team).
• Proven aptitude for growth and demonstrated capacity to learn new platforms quickly.
• High level of attention to detail and excellent organizational skills.
• Working knowledge of the digital advertising ecosystem, including programmatic and paid social channels.
• In-platform experience across at least one major DSP or social advertising platform.
• Ability to manage a sizable volume of campaigns simultaneously with speed and accuracy.
• Problem solver—brings solutions, not just alerts.
• Highly self-motivated with the ability to execute with limited supervision.

Preferred

• Prior experience with programmatic platforms (Google Ads & TradeDesk) and/or paid social platforms (Facebook/Meta Business Manager, LinkedIn Campaign Manager).
• Familiarity with audience-building strategies including lookalike, lookback, and contextual targeting.
• Experience with pixel implementation, tag management, and campaign measurement (impressions, reach, CTR, viewability).
• Microsoft Excel proficiency: pivot tables, VLOOKUPs, and related functions.
• Basic understanding of reporting tools and data visualization.
• Growing awareness of Farm Journal brands and agricultural media audiences.
• Experience with endemic media channels, including email blast execution and ad serving within Google Ad Manager (GAM); familiarity with HubSpot or similar email/CRM platforms is a plus