Digital Ad Operations Specialist

Bloomington, MN (On-site)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Own end-to-end paid media operations across Google, Meta, and programmatic DSPs, from setup and trafficking to ongoing optimization, budget management, and performance analysis.

  • Campaign setup, trafficking, and QA
  • Ongoing optimization and audience/creative testing
  • Reporting, attribution verification, and ROAS improvements

Job Description

Responsibilities

  • Campaign Setup & Trafficking
  • Build and launch campaigns across:
  • Google Ads (Search, Pmax, Shopping, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • Programmatic DSPs (i.e. Trade Desk, Google 360, Zeta, Quantcast etc.)
  • Configure audiences, budgets, bidding strategies, placements, and conversion goals
  • QA campaigns prior to launch
  • Verify tracking and attribution
  • Maintain campaign naming conventions and organizational standards
  • Campaign Management & Optimization

Requirements

  • 3–5 years managing paid digital advertising campaigns
  • Strong experience with Google Ads, Meta Ads Manager, Programmatic DSP platforms
  • Experience managing six-figure monthly advertising budgets
  • Understanding of:
  • Conversion tracking
  • Google Tag Manager
  • Google Analytics 4
  • UTM parameters
  • Strong Excel/Google Sheets skills
  • Highly organized with exceptional attention to detail

Benefits

  • Benefits including group health, dental and vision insurance, 401K with company match, optional life insurance and more.
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BOOM! Digital Marketing

BOOM! has a proven process, method and an unparalleled track record of helping businesses achieve their goals. We are committed to publishing success stories, tips, tricks, articles, and industry information as it pertains to digital marketing.There are so many different strategies for marketing, and it can be difficult to know which one will be the most cost-effective and successful for you. When you don’t have the right marketing team guiding you, you may experience: distrust, lack of access to the best tools for your business, confusion on ROI or ROAS, unsatisfactory results and the feeling that you were passed off to an account manager who doesn't care or understand your business goals.

Founded in 2014
Minneapolis, Minnesota, USA
9 employees (4 in marketing)

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