Development & Marketing Director

Raleigh, NC (Hybrid)

$85K/yr – $90K/yrDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own fundraising and multi-channel marketing leadership for a state chapter, building and executing a revenue and engagement plan with staff and volunteers, while strengthening donor relationships and program storytelling to drive action.

  • Leadership and Fundraising Operations: set annual plan, oversee gift processing, data hygiene, and staff performance to keep fundraising on track.
  • Marketing & Communications: multi-channel strategy, brand consistency, storytelling of policy wins and environmental impact with a focus on language justice.

Job Description

Responsibilities

  • Strategic Leadership and Management.
  • Lead the development and execution of a multi-year integrated revenue and engagement strategy in close collaboration with chapter staff, that aligns with the strategic plan and priorities set forth by the national Sierra Club.
  • Foster a culture of fundraising and shared ownership across staff and volunteer leaders.
  • Delegate work tasks appropriately based on staff workload, capabilities, and mission demands.
  • Manage staff performance, including providing regular timely feedback, conducting annual performance reviews, and motivating high performance.
  • Create a positive, healthy team culture and environment that centers inclusivity and opportunities for growth.
  • Fundraising Strategy Development & Implementation.
  • Combines leadership with hands-on operational execution.
  • Develop a comprehensive fundraising strategy & lead the operationalization of the annual development plan, collaborating with Chapter and National staff, supporting the Chapter Director’s task management, and executing annual giving tactics and appeals.
  • Develop and implement stewardship strategies that build long-term relationships with NC Sierrans - our members, donors, volunteers and advocates.
  • Manage the North Carolina chapters donor relationship management process, coordinating engagement with the Chapter Director, staff and volunteer leaders.
  • Manage and execute day-to-day fundraising operations including gift processing, acknowledgements, data hygiene, and monthly reconciliation.
  • Coordinate with the Chapter Coordinator and volunteer leadership on gift processing and data management as needed.
  • Leadership on gift processing and data management as needed.
  • Marketing & Communications Development & Implementation.
  • Develop the NC Chapter’s marketing and communications multi-channel strategy that encompasses digital, print, paid, earned, and owned media, to advance environmental advocacy, grassroots organizing, and fundraising goals.
  • Ensure a consistent, compelling voice and brand presence across all platforms, aligned with national Sierra Club standards and adapted for North Carolina audiences.
  • Oversee the execution of content development for digital and print channels, including website, email campaigns, social media, action alerts, reports, and promotional materials, in alignment with chapter’s marketing strategy.
  • Collaborate with the NC Chapter and Club staff to craft storytelling strategies that highlight policy wins, campaigns, volunteers, communities, and environmental impact across the state.
  • Apply a language justice lens to lead the creative development and execution of digital communication strategies that create engaging and impactful digital campaigns, and ensure that considerations of equity, inclusion, and justice become foundational

Requirements

  • Experience in the space. L eadership experience in mission-driven (nonprofits, social impact, higher education) development, marketing and communications, stewardship, and fundraising operations.
  • Strategic Leadership. Demonstrated experience leading fundraising programs and communications and digital marketing strategy.
  • Systems and Data Experience. Experience managing donor databases or CRM systems, email marketing platforms and digital analytics.
  • Conscientiousness. Strong organizational skills and attention to detail.
  • Communication. Comfort and ability to communicate clearly and respectfully in writing, on the phone, and in person.
  • Committed to evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate.
  • Uplifting and additive . You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go.
  • Experience supervising and developing staff, including goal setting, performance management, and coaching.
  • A deep knowledge and understanding of North Carolina’s unique environmental, social, and political landscape.
  • Can recognize where work needs to be done and fill the gaps. Self-motivated; can work independently as well as part of a team.
  • Fast learner who can quickly absorb, distill and communicate to diverse audiences new and often complex information

Benefits

  • The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.
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Sierra Club

At the Sierra Club, we believe in the power of togetherness. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel inequity, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our democracy. By recognizing that our destinies are tied, we continue to name that all things are fundamentally connected, and the overlap between ecology, race, gender, and representative government will move to either advance our collective humanity or to oppress it.Sierra Club is comprised of staff across the country and a network of local chapters that support our grassroots engagement. We are also proud to be a unionized employer, with two labor unions representing more than half of our employees.Please view www.sierraclub.org/careers/ for more information.

Oakland, California, USA
1.3K employees (199 in marketing)

Salaries

Posted range

$85K/yr – $90K/yr

Taken straight from the job posting.

See all Sierra Club salaries
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Development & Marketing Director

Sierra Club · Raleigh, NC · Hybrid