Development and Alumni Digital Communications Manager

Responsibilities

• 1. Communicate through email. Work closely with development and alumni communications colleagues to maintain an email calendar, balancing audiences and priorities while understanding user data indicating inbox fatigue. Build and deploy emails based on alumni and development news, updates, resources and events. Use Salesforce Marketing Cloud to build, personalize and create journeys and automated sends. Deploy A/B testing for alumni and development audiences based on subject lines, content, formatting, sender names and more. Track all testing and create resource documentation. Maintain layout templates based on KPIs. Be an expert on best practices, list maintenance, trends and CAN-SPAM compliance laws. (40%)
• 2. Manage website. Build and/or update development and alumni websites as necessary, ensuring they meet accessibility standards (Web Content Accessibility Guidelines), remain timely and relevant, and reflect client priorities. This includes webpage audits, tracking in Google Analytics and writing copy specific for this platform. (20%)
• 3. Write and edit content for event registration pages, event confirmations and create templates and standardized layouts that optimize the user experience and drive attendance. (15%)
• 4. Work across teams to manage alumni social media channels, promoting key university, alumni and development priorities. Use scheduling, metrics dashboard and social listening tool Brandwatch to plan out calendar and stay aware of relevant trending topics. Work closely with the social media team to stay informed on performance trends, major event/initiative planning and execute a collaborative strategy. (15%)
• 5. Provide data analysis. Gather data from all digital platforms¿web, event registration management tool, online giving tool, social media and email¿to show a holistic picture on the audience journey and experience. Identify best practices and pipeline weak points. (10%)
• NONESSENTIAL FUNCTIONS Perform other duties as assigned. (<1%)

Requirements

• 1. Excellent written and oral communications skills and the ability to interact effectively with staff, faculty, vendors and students.
• 2. Ability to write to specific digital platforms effectively and clearly articulate the best practices for each.
• 3. Ability to develop strong collaborative relationships internally and externally.
• 4. Demonstrates a strong sense of urgency, with flexibility to quickly shift with the needs of the team and clients.
• 5. Must have strong analytical ability.
• 6. Effectively manage multiple platforms and messages.
• 7. Ability to work effectively with all levels of the organization
• 8. Knowledge of A/B testing strategies and test planning across email and social media.
• 9. Familiarity with HTML and CSS coding for email.
• 10. Experience using Salesforce Marketing Cloud to create and send emails.

Benefits

• Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.