Responsibilities

• Build and operate Duende’s developer content distribution system across organic search, AEO/GEO, email, community channels, partner ecosystems, developer newsletters, GitHub, Stack Overflow, .NET communities, and other high-intent developer surfaces.
• Turn Duende’s technical expertise from Product, Engineering, and Customer Success into content that can be distributed across multiple formats and channels without diluting technical accuracy.
• Create repeatable workflows for repackaging core technical ideas into articles, guides, tutorials, change log explainers, comparison content, short-form posts, newsletter content, community responses, and partner-ready assets.
• Build a content distribution calendar that aligns audience needs, business priorities, product launches, SEO/AEO/GEO opportunity, ecosystem conversations, and internal expert availability.
• Improve Duende’s visibility in the places developers already look for answers, including search engines, AI answer engines, docs-adjacent discovery paths, technical communities, and trusted peer surfaces.
• Build systems for earning authority through backlinks, community participation, external technical relationships, and contribution to relevant developer ecosystems.
• Own the content operations required to support distribution, including intake, prioritization, review, publication, metadata, localization, governance, CMS workflows, docs coordination, and AI-assisted production.
• Establish reporting across both distribution performance and operational health, including reach, engagement, search visibility, rankings, backlinks, referrals, assisted pipeline, publication velocity, and content reuse.
• Maintain a high bar for technical credibility, clarity, and usefulness in every piece of content Duende publishes or distributes.