Deputy Director, Social Media

Responsibilities

• Leading the organization’s social media strategy
• Develop and manage the organization’s social media content calendar across Instagram, LinkedIn, Facebook, X, and Youtube.
• Develop annual social media objectives aligned to team and organizational goals and mission. Drive measurable progress to targets, including expanding NYC Kids RISE’s reach and engagement on social platforms.
• Monitor and identify patterns in social media engagement with key audiences and social media analytics. Recommend strategies to respond and improve outcomes.
• Track emerging best practices, relevant industry updates, and innovations. Recommend new tactics and technology.
• Ensure a consistent visual identity for the NYC Kids RISE social channels and graphics in alignment with the organization’s brand.
• Storytelling
• In collaboration with NYC Kids RISE partners, stakeholders, and champions - encompassing families, students, schools, civic and community leaders, business, government, systems, and philanthropy - showcase success stories on social media, including through short-form video storytelling.
• Amplify stories shared by partners and create a platform for them to showcase the ways they’re integrating the Program in their neighborhoods.
• Help craft interview questions and lead interviews to gather stories for social media. Help maintain a systematized bank of stories.

Requirements

• At least five years of experience leading social media for an organization, politician/government entity, or brand, with a portfolio of compelling original posts, including video content.
• Excellent written and verbal communication skills
• Proven ability to communicate with audiences from diverse backgrounds and create culturally-relevant and asset-based content.
• Expertise in social media software, systems, algorithms, and best practices.
• Adaptable, flexible, and effective problem solver in fast-paced settings.
• Passion for and commitment to increasing economic opportunities and long-term financial security for low-income New York City families and neighborhoods, and combating wealth inequality and the racial wealth gap.
• Familiarity with issues impacting financial empowerment, economic mobility, and public education systems. Experience in the economic empowerment sector or in a similar public interest sector is strongly preferred.

Preferred

• Experience in the economic empowerment sector or in a similar public interest sector is strongly preferred.
• Experience with project management software is preferred.
• Experience working in the metropolitan New York City area is preferred.

Benefits

• 30 days of paid time off (15 vacation days for new employees increasing with tenure; 5 personal days; and two weeks of office closure per year, one in early July and one at the end of December)
• sick time and holidays
• medical, dental, vision, life, short- & long-term disability insurance
• healthcare FSA with employer contribution
• dependent care FSA
• a 401(k) with 4% employer match after one year of service