Deputy Director of Integrated Marketing

Arlington County, VA (Hybrid)

$110K/yr – $135K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and drive strategic marketing initiatives as a trusted deputy to the Director, shaping brand, growth campaigns, audience development, and cross‑functional delivery, with a focus on timely execution and data‑driven decisions.

  • Own strategic initiatives and resource allocation
  • Lead campaign development, audience growth, and performance analytics

Job Description

Responsibilities

  • Strategic Leadership & Department Operations
  • - Serve as a trusted second-in-command to the Director of Marketing, advancing high-priority initiatives and ensuring continuity of leadership.
  • - Support execution of AUSA's marketing strategy and organizational priorities.
  • - Provide brand stewardship and ensure consistency with AUSA's style, voice, and visual standards.
  • - Prioritize incoming requests and allocate team resources based on strategic impact, deadlines, and capacity.
  • - Respond quickly to emerging priorities and high-visibility initiatives in a fast-paced environment.
  • - Ensure projects are executed on time and to a high standard.
  • Growth Marketing & Paid Media
  • - Generate and lead new campaign ideas, promotional strategies, and audience growth initiatives aligned with AUSA priorities and emerging opportunities.
  • Program Promotion & Audience Development

Requirements

  • Degree in marketing, communications, business, or related field. Familiarity with the Army community, defense environment, or mission-driven membership organizations preferred.
  • 5–7 years of progressive experience in integrated marketing, growth marketing, communications, or related roles.
  • Proven ability to lead independent initiatives and exercise sound judgment in a fast-paced environment.
  • Strong understanding of paid media, email marketing, campaign analytics, and audience growth strategies.
  • Experience with content marketing, messaging development, and multichannel campaign execution.
  • Strong creative judgment with the ability to evaluate design work and provide constructive feedback aligned with brand and campaign goals.
  • Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
  • Demonstrated ability to lead cross-functional teams, manage projects through others, and drive accountability.
  • Proven organizational skills with strong attention to detail and follow-through.
  • Ability to influence cross-functional partners and communicate effectively with senior leadership.