Responsibilities

• Oversee the annual digital fundraising budget including setting revenue targets and expenses for all digital channels.
• Design and lead innovative digital marketing and fundraising strategies that grow our email and SMS list, increase supporter acquisition, drive monthly donor growth and boost retention.
• Develop and manage the advocacy email program, ensuring it mobilizes community members and supporters, drives impact and achieves fundraising outcomes.
• Oversee a rapid response digital fundraising program that allows SPLC to quickly respond to breaking news and urgent moments to raise funds and engage supporters.
• Manage a team and provide mentoring and coaching to support the work; hire, train, and monitor staff performance and development goals, assign duties, and conduct performance reviews.
• Analyze digital marketing campaigns, providing actionable insights and optimizing strategies to improve performance across channels.
• Develop and manage the implementation of a robust digital testing plan; create and execute testing strategies across email and SMS campaigns, donation forms, digital ads, and landing pages to optimize performance, ensure continuous growth, and improve user experience through data-driven insights.
• Partner with the director of marketing to craft integrated marketing strategies and ensure the effective execution of campaigns that align with the SPLC's mission and goals; collaborate with the director of development systems to enhance platform integrations, streamline workflows, and troubleshoot technical issues.
• Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.

Requirements

• Minimum seven (7) years of experience designing and managing innovative digital fundraising strategies;
• Minimum five (5) years supervisory and vendor/agency management experience;
• High School Diploma or GED.

Benefits

• Click here to view the benefits available to SPLC staff.