Deputy Director, Brand Activation

District of Columbia, USA (Remote)

$100K/yr – $143K/yrSenior Level9+ years expFull time

Posted 4 months ago

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Job Summary

Lead cross-functional campaign development and execution to translate brand strategy into coordinated activations across teams.

  • Own integrated campaign plans and briefs aligned to strategic goals.
  • Must-have: experience managing staff and multi-channel campaigns.

Job Description

Responsibilities

  • Lead the development and execution of integrated campaigns that reflect a holistic brand perspective and inspire participation across teams.
  • Build campaign plans aligned with strategic goals, ensuring clarity and collaboration across teams and channels.
  • Serve as a connector across functions to drive coordinated brand activations.
  • Facilitate creative ideation and strategic planning sessions.
  • Collaborate with teams to apply learnings and audience insights to future strategies.
  • Partner with media planning agencies and internal teams to ensure effective execution across all channels.
  • Cultivate strong relationships, fostering alignment and shared ownership of campaign success.
  • Identify and implement systems-level improvements to enhance workflow and campaign delivery.
  • Develop creative briefs and learning agendas to guide campaign ideation, testing, and optimization. Operate with strategic influence, requiring buy-in and collaboration across teams and leadership.
  • Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings.

Requirements

  • Bachelor’s degree in a related field and a minimum of 9 years of relevant experience, or equivalent combination of education and experience.
  • Experience managing staff and teams.
  • Experience developing marketing plans and measuring results.
  • Experience cultivating and managing client relationships.
  • Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.

Preferred

  • Experience leading cross-functional teams.
  • Proven ability to develop and execute campaign strategies and creative briefs that deliver on marketing objectives.
  • Strong relationship-building skills and experience cultivating trust across diverse teams.
  • Experience activating brand campaigns across paid, earned, and owned media.
  • Positive, solution-oriented outlook with a passion for bringing people together.
  • Experience managing agency relationships and vendor partnerships.
  • Strong facilitation skills and ability to lead collaborative planning sessions.
  • Strategic thinker with a creative mindset and systems orientation.
  • Excellent communication and presentation skills.
  • Enthusiastic about evolving trends in marketing strategy, creative execution and communications.

Benefits

  • The Nature Conservancy offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here .
  • We’re proud to offer a flexible work environment that supports of the health and well-being of the people we employ.
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The Nature Conservancy

4.1 Glassdoor

Air, water, food, shelter, income: nature sustains every aspect of our lives. That's why protecting and conserving nature isn't just a matter of common sense. It's the smartest investment we can make.Since our founding in 1951, The Nature Conservancy has harnessed the power of nature to help solve our planet’s most challenging problems. And while the stakes are high, so is our resolve: to create a world where everyone thrives alongside nature for generations to come.We do this by working hand in hand with communities around the world. By committing to a science-based, non-partisan approach that’s stood the test of time. And by bringing people together, from all walks of life, to find common ground in nature.

Founded in 1951
Arlington, Virginia, USA
7.3K employees (651 in marketing)
86% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
778.6K
Monthly Google Ads Budget
$270.8K
Traffic Source Mix
Search
53.4%
Direct
35.6%
Referral
7.3%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~7.3K

Marketing Team

Marketing Team Size
556 (8% of company)
Median Career Experience
17 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$120.1M
Last Raise
$7.9M
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $7.9M
  • Oct 2025
    Grant
  • Jun 2025
    Grant

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