Responsibilities

• Design and implement targeted marketing campaigns across multiple channels including social media, email, print advertising, and digital platforms to increase patient acquisition and referring office retention.
• Utilize marketing automation tools to streamline communication workflows, nurture leads, and enhance patient engagement efforts.
• Analyze campaign performance, conduct research on market trends, competitor activities, patient preferences, and other analytics tools to measure ROI, identify trends, and refine strategies for maximum impact.
• Collaborate with the management team to align marketing initiatives with the practice’s vision, services and growth objectives.
• Manage budgets effectively for all marketing activities while ensuring cost-efficient use of resources.
• Create office care packages for monthly visits and ensure friendly and prompt drop-offs
• Coordinate referral outreach and communication efforts with referring offices
• Maintain consistent branding across all offices and platforms
• Create office promos and marketing materials
• Coordinate a yearly community outreach for team to attend