Responsibilities

• Develop and optimize De Novo marketing campaigns across various channel partners to drive profitable new patient growth before and after office opening.
• Support successful De Novo openings and post-open office performance, aligning marketing strategies to new patient, financial, and ramp goals.
• Serve as the primary liaison between agency partners and internal stakeholders, ensuring campaign execution, accountability, and alignment to performance expectations.
• Lead strategic planning, testing, and optimization efforts across channels to identify the most effective patient acquisition strategies.
• Partner with agencies to manage campaign performance, budget pacing, and spend efficiency, continuously seeking innovative ways to improve results and avoid waste.
• Establish and monitor performance benchmarks and KPIs, proactively identifying opportunities and risks to office growth and sustainability.
• Leverage Power BI, SAP, and other reporting tools to accurately track campaign performance, maintain records, and monitor marketing spend across the De Novo portfolio.
• Translate complex data into clear, actionable insights and strategic recommendations, with the ability to tell a compelling story through data and identify root causes behind performance trends.
• Demonstrate strong analytical curiosity by looking beyond surface-level metrics to understand what drives successful De Novo openings, sustainable post-open growth, and profitable patient acquisition.
• Partner cross-functionally with Operations, DNI, Finance, Analytics, Community Marketing, and agency partners to align marketing strategies with office performance goals.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent combination of education and experience.
• 5-8 years of experience in performance marketing, campaign management, marketing analytics, or a related field, preferably in a multi-location, healthcare, retail, or growth-focused environment.
• Strong analytical and reporting skills with demonstrated experience using Power BI, SAP, Excel, or similar reporting tools to analyze performance, maintain accurate records, and translate data into actionable business insights.
• Experience managing and optimizing multi-channel marketing campaigns, including paid media, direct mail, lead generation, or digital acquisition strategies.
• Proven ability to translate complex performance data into strategic recommendations, communicate insights clearly to stakeholders, and influence business decisions through a data-driven approach.
• Ability to manage multiple priorities in a fast-paced environment, build strong cross-functional partnerships, and travel up to 20% as needed.
• Draw insight and take action from local market data – understanding local advertising, search and social media competitive dynamics to position Heartland supported offices pre-eminently
• Demonstrated success operating in an Influence operating model where your relationships, ability to explain and support has Influenced decisions
• Detail-oriented, highly collaborative, and able to juggle multiple priorities in a fast-paced environment
• A strong communicator who excels at cross-functional collaboration and building trusted relationships

Benefits

• We put our people first at Heartland Dental, and that shows in our generous benefits package.