Responsibilities

• Build account and contact audiences
• Build account, contact, and buying-group audiences based on direction from GrowthX strategy leads, campaign teams, field marketing, and journey teams.
• Use tools such as Clay and Common Room to support audience creation, enrichment, segmentation, contact discovery, buying-group identification, and account research.
• Apply required filters, exclusions, segmentation logic, region/segment views, product focus, persona criteria, suppression rules, and activation requirements.
• Support both planned campaign audiences and signal-triggered growth motions.
• Prepare audiences for activation
• Package audience outputs for use by campaign managers, field marketing, journey architecture, marketing automation, digital activation, and xDR teams.
• Communicate audience size, coverage, regional breakdowns, segment views, exclusions, data gaps, intent, and activation readiness.
• Help ensure audiences are structured in a way that can be used downstream in systems such as Salesforce, Marketo, 6sense, and other campaign or activation platforms.
• Own audience QA and data quality checks

Requirements

• 1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
• Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
• Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
• Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
• Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.
• Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs.
• Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology.
• Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.

Preferred

• Experience building or supporting B2B account/contact audiences
• Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.
• Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.
• Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.
• Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.

Benefits

• health, dental and vision insurance
• 401(k)
• flexible spending account
• paid leave (including PTO and parental leave) in accordance with our applicable plans and policies