Demand Manager- KBF Small Business

Responsibilities

• Own the KBF SB demand strategy, pipeline contribution
• Translate KBF SB’s three growth levers — defend and grow the core install base, activate new growth vectors (cross-sell, web solutions, payments), new logo acquisition — into a demand program plan with clear pipeline targets
• Set marketing's pipeline contribution targets by segment and growth lever, and be measured against them on a quarterly basis
• Brief Growth Marketing on demand priorities, segment targets, campaign objectives, and success metrics before every program — every campaign starts with a brief stored in the agentic marketing platform
• Own the integrated KBF SB demand plan as the input to Growth Marketing's execution across paid, email, events, and field marketing channels — aligning channel mix to where KBF SB pipeline gaps are largest
• Partner on CAC targets and conversion expectations across segments; be the point of accountability for what Growth Marketing delivers against the KBF SB bookings and ecommerce plan
• Partner with Growth Marketing to build on the KBF SB customer journey on cyncly.com — continuously testing & learning, driving content and UX optimization, and leveraging AI-driven pre-qualification to increase engagement and conversion from target accounts
• Ensure KBF SB's digital presence reflects the BU's positioning and drives the right segment mix into pipeline
• Plan and execute multi-channel digital campaigns (performance ads, SEO, paid content, and organic social) designed to drive small business signups
• Operate within Cyncly's agentic marketing platform to plan, brief, and track demand program — using AI agents to accelerate research, content production, and campaign optimization

Requirements

• 5+ years of experience of dedicated demand generation, growth marketing, or campaign management in B2B technology or SaaS; includes a track record of pipeline contribution, not just program delivery
• Proven SLG experience: building and managing enterprise and/or SMB target account programs across multiple channels
• PLG experience is a strong plus: high-volume self-service sign-ups and activations
• Hybrid Framework Knowledge is also a plus: Proven understanding of how PLG and SLG motions complement each other, including how to leverage product data to fuel sales pipelines
• Experience using organic social (as well as paid) to drive high-volume signups and/or product-level awareness
• Experience working in a partnered model — briefs a centralized execution team rather than owning execution directly
• Comfortable with event strategy and management as a pipeline driver, not just a brand exercise
• Analytical fluency: pipeline data, CAC, conversion metrics, and program ROI are natural working tools

Preferred

• PLG experience is a strong plus: high-volume self-service sign-ups and activations
• Hybrid Framework Knowledge is also a plus: Proven understanding of how PLG and SLG motions complement each other, including how to leverage product data to fuel sales pipelines
• Experience using organic social (as well as paid) to drive high-volume signups and/or product-level awareness
• Experience working in a partnered model — briefs a centralized execution team rather than owning execution directly
• Comfortable with event strategy and management as a pipeline driver, not just a brand exercise

Benefits

• comprehensive benefits package.