Responsibilities

• Demand Generation
• - Develop and execute AVE's marketing and advertising strategy to drive demand, awareness, and engagement across markets, in collaboration with the EVP of Marketing Communications and VP of Revenue & Data Strategy
• - Develop and execute top-of-funnel marketing strategies to increase brand awareness and generate demand across all AVE markets
• - Optimize channel mix, conversion rates, and cost per lease across advertising sources based on the needs and performance of each market
• - Manage print and digital collateral strategies for each property, partnering with the Marketing Creative Team to support property goals and ensure timely execution
• Campaign Strategy
• - Analyze market trends, property performance, and business needs to inform campaign strategies and goals
• - Lead marketing strategy discussions with property leadership to develop campaigns and coordinate execution through the AVE Marketing Creative Team
• - Manage the campaign calendar to ensure brand initiatives and property-specific campaigns are planned, prioritized, and executed effectively
• - Partner with Sales Leadership to develop and execute marketing campaigns that support B2B partnerships and business development efforts

Requirements

• Bachelor's degree in marketing, business, or a related field
• Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
• Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
• Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
• Multi-family lease-up strategy experience desirable
• Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
• Strong leadership experience influencing change internally/selling programs to executives desirable
• Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
• Strong knowledge of emerging marketing trends and technologies
• Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives

Preferred

• Supervisory or managerial experience a plus
• Certifications in digital marketing or related fields (e.g., Google certification) are desirable

Benefits

• Fun, positive, and collaborative work environment
• Robust training program and ongoing professional development opportunities
• Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)
• Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
• Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
• Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
• A career home! Tons of potential for long-term career advancement within a rapidly expanding organization