Demand Generation Specialist

Responsibilities

• Executing and managing integrated demand generation campaigns that support pipeline and bookings goals:
• Plan, execute, and maintain defined multi-channel campaigns across email, webinars, events, content, organic and paid social, paid search and display, retargeting, and other relevant tactics.
• Build campaign briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications that translate business objectives into clear campaign plans.
• Coordinate campaign activities and deliverables across channels to ensure campaigns are executed accurately and on time.
• Using customer, market, and audience insights to inform campaign strategy and execution:
• Conduct audience, market, customer, and campaign research to understand needs, challenges, buying behaviors, and engagement opportunities.
• Identify potential audiences, content opportunities, and lead-generation sources that can improve campaign reach and effectiveness.
• Apply research and campaign learnings to audience selection, messaging recommendations, channel decisions, and future campaign planning. Monitor campaign and funnel performance and recommend opportunities to improve results
• Monitoring campaign performance across the funnel, including engagement, lead conversion, pipeline contribution, and other relevant measures:
• Analyze campaign data to identify patterns, trends, performance gaps, and potential root causes.

Requirements

• 1+ years of experience in marketing, demand generation, digital marketing, marketing communications, or a related field
• Experience supporting or executing marketing campaigns, projects, or programs
• Experience using data or performance results to evaluate effectiveness and identify opportunities for improvement
• Skill in planning and executing integrated demand generation campaigns: Translates business objectives into defined campaign plans, briefs, timelines, audience strategies, channel activities, and stakeholder communications across relevant marketing channels.
• Ability to apply customer, market, and audience insights to campaign decisions: Uses research, customer needs, buying behaviors, engagement patterns, and campaign learnings to inform audience selection, messaging recommendations, content opportunities, and channel choices.
• Skill in monitoring and analyzing campaign and funnel performance: Uses engagement, lead conversion, pipeline contribution, and other relevant measures to identify trends, performance gaps, and potential root causes.
• Ability to translate campaign data into actionable recommendations: Connects performance findings to practical optimization opportunities that improve campaign execution, engagement, conversion, and future planning.
• Ability to coordinate integrated campaign delivery across multiple stakeholders and channels: Manages campaign requirements, priorities, timelines, dependencies, and deliverables while keeping stakeholders informed and surfacing risks or opportunities.
• Ability to communicate effectively across functions: Builds collaborative working relationships with Sales, Product Marketing, Digital Marketing, Marketing Operations, Content, Creative, Events, Client Success, and other partners to support coordinated execution.
• Ability to manage multiple priorities with increasing independence: Organizes work, follows through on commitments, identifies opportunities or challenges, and proposes solutions within defined campaign responsibilities.

Preferred

• Degree related to Marketing, Communications, Business Administration, or related discipline
• Experience in B2B SaaS, healthcare, technology, growth marketing, or other complex solution environment
• Exposure to CRM, marketing automation, campaign reporting, digital analytics, or AI-powered marketing tools.

Benefits

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
• Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
• Professional development gained from conference attendance and participation in organizations like NC Tech
• Onsite 321 Coffee Shop providing free coffee and pastries to employees