Responsibilities

• Own campaign execution end-to-end, from launch through optimization and reporting to drive pipeline and revenue growth for the business
• Manage paid campaigns across channels like LinkedIn Ads, Google Ads (Search), Microsoft Ads, and display, tracking performance against budget and goals
• Build audiences using intent signals and ABM tools (e.g., ZoomInfo), and run retargeting programs
• Partner with the creative team to build ads, then test and iterate based on performance
• Partner with the web team to build landing pages that convert, and contribute to SEO and answer engine optimization (AEO) efforts
• Plan and execute email campaigns in Marketo
• Promote webinars, democasts, and in-person events through paid, email, and other digital channels
• Analyze campaign and funnel data across Google Analytics, Salesforce, and Marketo, and build reporting that shows what's driving results
• Help train and support more junior team members
• Partner across teams to align campaigns with broader business and revenue goals

Requirements

• 2+ years of B2B marketing experience with a solid grasp of core fundamentals and full-funnel marketing
• A quick learner: A track record of picking up new channels, tools, and skills fast
• Range and flexibility: comfortable working across channels and stepping in wherever a campaign needs you
• Analytical and technically minded: comfortable digging into data, building your own reports, and using metrics to guide decisions
• A working understanding of marketing automation (Marketo), CRM (Salesforce), and attribution, even if your hands-on experience is limited
• Exposure to analytics platforms (e.g., Google Analytics)
• A creative mindset: curiosity about audiences, messaging, and what truly drives results
• Strong communication skills and a willingness to teach what you know
• An accountable, adaptable approach to managing multiple priorities in a fast-paced, deadline-driven environment

Preferred

• Experience with CTV (connected TV) and linear TV placements
• Experience with large media buys, including out-of-home (OOH) and regional takeovers to promote events
• Relevant marketing or platform certifications