Demand Generation Specialist

Responsibilities

• Support the build, launch, and monitoring of multi-channel demand generation campaigns.
• Build and update emails, landing pages, forms, audience lists, and campaign workflows.
• Assist with audience segmentation and lead nurture programs.
• Coordinate campaign assets, timelines, and approvals with Marketing team members.
• Perform QA across campaign assets, links, forms, tracking parameters, and workflows before launch.
• Monitor campaign performance and help identify trends across engagement, leads, and conversions.
• Assist with campaign reporting and maintain accurate campaign documentation.
• Support A/B testing across messaging, creative, audiences, and campaign experiences.
• Work within marketing automation, CRM, analytics, and campaign-management platforms.
• Collaborate with Director of Demand Generation and Sales team, and others to support campaign execution.

Requirements

• Some experience in marketing, digital marketing, communications, internships, or a related environment.
• College degree in Marketing, Business, Communications or a related field preferred.
• Foundational understanding of digital marketing and an interest in B2B demand generation.
• Strong analytical curiosity and comfort working with data.
• Strong written communication and attention to detail.
• Excellent organization and ability to manage multiple assignments.
• Willingness to learn CRM, marketing automation, analytics, and paid media platforms.
• Ability to receive feedback, ask thoughtful questions, and apply what you've learned.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment.

Benefits

• OTR provides a competitive, comprehensive compensation package for our full-time employees:
• Eligibility for Individual and Company bonus programs
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability
• Pet Insurance, Paid Family Leave, Employee Assistance Program
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• Generous PTO, Sick/Mental Health Days, Flex Holidays + Company Paid Holidays
• Travel Stipend to support Work Life Balance
• Leadership Development and Training
• Continuous Learning + Professional enhancements