Responsibilities

• Build and execute multi-channel demand generation campaigns (email, webinars, outbound sequences, and more)
• Own webinar operations end-to-end, including promotion, execution, and follow-up
• Create and send marketing emails in HubSpot, including workflows and segmentation
• Partner with Sales and BDR teams to ensure strong lead handoff and follow-up
• Pull and analyze campaign performance in Salesforce, including pipeline attribution and conversion metrics
• Manage multiple campaigns and projects simultaneously while meeting deadlines
• Collaborate with content, marketing ops, and sales to align messaging and execution
• Use AI tools and automation to improve campaign speed and efficiency
• Identify opportunities to improve campaign performance and recommend new approaches

Requirements

• 2+ years of B2B marketing experience, with hands-on campaign execution
• Experience with HubSpot (email builds, workflows, reporting)
• Working knowledge of Salesforce CRM (reporting, pipeline, attribution)
• Strong written communication skills—you can write clear, compelling marketing copy
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Comfortable working with data and campaign performance metrics

Preferred

• Experience in B2B SaaS or healthcare
• Familiarity with webinar platforms (ON24 or similar)
• Experience with Outreach or sales engagement tools
• Exposure to marketing operations (list management, data hygiene, automation)
• Experience with ABM or campaign attribution
• Comfort using AI tools to support marketing workflows