Demand Generation Specialist (Clubessential)

USA (Remote)

Salary Not AvailableMid Level2+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive multi-channel marketing and content for Golf & Club brands with cross-functional collaboration.

  • Own multi-channel campaigns and content creation for Golf & Club brands
  • Must-have: 2+ years in B2B marketing and Pardot or similar automation
  • Standout: Ability to align campaigns to revenue goals and product updates

Job Description

Drive hands-on marketing support for Golf & Club brands, executing multi-channel campaigns and content.

  • Execute and support marketing initiatives for assigned Golf & Club brand(s)
  • Assist the Marketing Director in developing and managing marketing plans and strategies
  • Support integrated marketing campaigns aligned with business objectives and revenue goals
  • Stay informed on industry trends, product updates, and new offerings to inform strategy
  • Create and coordinate content including customer communications, social media, sales collateral, and campaign assets
  • Ensure all content aligns with brand voice and buyer-focused marketing strategies
  • Draft and refine copy across multiple channels including web, email, and sales materials
  • Execute marketing automation initiatives including building campaigns, landing pages, and target lists
  • Maintain and manage customer and prospect data, including CRM database management
  • Measure and report on campaign performance and key marketing metrics

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
  • 2+ years of experience in a marketing role (B2B technology experience preferred)
  • Strong strategic thinking with ability to execute across multiple channels
  • Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required)
  • Proven organizational and project management skills
  • Experience with marketing automation platforms (Pardot preferred)
  • Self-starter with ability to manage multiple projects and meet deadlines
  • Strong interpersonal and collaboration skills
  • High level of creativity and willingness to learn
  • Proficiency in Microsoft Office; Salesforce and project tools a plus
  • Travel - Minimal travel required (approximately 3–4 times per year) for meetings, events, or tradeshows
Clubessential logo

Clubessential

3.3 Glassdoor

Clubessential provides a unified suite of accounting/Point-of-Sale, website, online reservations, and member marketing solutions — all developed within a single architecture, and supported by a “white glove” experienced service team of over 100 people in the United States.

Founded in 1998
Cincinnati, Ohio, USA
144 employees (7 in marketing)
61% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
133.8K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
14.2%
Direct
65.3%
Referral
19.6%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~144

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 10 years ago

Funding History

  • Jul 2016
    Series Unknown

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