Demand Generation Specialist
Eve
USA (Remote)
$95K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Demand Generation Specialist
Ann Arbor, MI (Hybrid)
Salary Not AvailableIntern/New Grad2+ years expFull time
Posted 4 months ago
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Job Summary
Drive end-to-end demand generation campaigns across ABM, paid, email, and events to generate pipeline and improve ROI.
- Own end-to-end campaign execution across LinkedIn, Google Ads, email, and events with continuous optimization.
- Must-have: 2–3 years in demand generation with HubSpot, Apollo, and LinkedIn Campaign Manager.
- Standout: Proven ability to improve meeting creation via A/B testing and data-driven optimization.
Job Description
Responsibilities
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL-to-SQL progression.
Requirements
- 2–3 years experience in demand generation, digital marketing, or performance marketing.
- HubSpot (required)
- Apollo or similar outbound automation tools
- 6sense or similar intent/data platforms
- LinkedIn Campaign Manager
- Google Ads (Search, Display, Retargeting)
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
Campfire Interactive
In today’s supplier landscape, profitability is under constant pressure: raw material volatility, OEM price-downs, EV program uncertainty, and global trade shifts. Spreadsheets and siloed systems can’t keep pace. Campfire equips automotive suppliers with real-time visibility and AI-powered guardrails to make every forecast, every quote, and every program decision margin-aware.By embedding profitability intelligence into daily workflows, suppliers can protect margins, grow revenue, and improve win rates—without adding headcount or complexity.Campfire delivers a Profit Optimization Platform purpose-built for Tier 1 and Tier 2 automotive suppliers.It unifies forecasting, quoting, and program execution into a single intelligence layer that continuously analyzes cost drivers, customer program changes, and market dynamics—helping suppliers turn volatility into margin gains.
Headcount Trend
Current headcount: ~71
Marketing Team
Marketing Team Size
3 (5% of company)
