Responsibilities

• Own the demand generation strategy and number: build and run multi-channel campaigns across inbound (paid ads, website conversion) and outbound (technographic targeting, sequences run with SDRs), with inbound as a primary driver of pipeline volume
• Partner with SDRs and AEs every day on campaign handoff, lead quality, and follow-through, with a tight feedback loop so what marketing sources actually converts
• Work hands-on in the platforms: own our lifecycle marketing program and performance marketing platforms, and be comfortable in Salesforce. You'll build the workflows, scoring, routing, and enrichment with your partners in GTM Systems
• Build and run ABM programs for strategic accounts: account selection and tiering, coordinated plays across paid, email, and outbound, and reporting on account-level engagement
• Work with field marketing on event strategy (conferences, dinners, sponsorships) and make sure field programs tie back to the same account and campaign framework as digital
• Define and own the metrics that matter (MQL-to-SQL conversion, pipeline sourced and influenced, CAC by channel, speed to lead) and build reporting that makes attribution something the team can trust
• Run a test-and-learn approach to new channels and formats, including AI-native and growth-style tactics (intent data, product signals, automated enrichment and personalization) where they fit our buyer
• Build the systems and playbooks that let demand generation scale without being rebuilt every quarter

Requirements

• 6+ years in demand generation, growth, or marketing operations at a B2B SaaS company, ideally including time at a startup or high-growth company
• You''ve built (not just run) a demand gen function or a major channel from the ground up, across both inbound and outbound
• Deep, hands-on platform experience: you''ve administered a marketing automation platform, built lead scoring and routing, and worked in tools like Clay without needing an ops team to do it for you
• Direct experience with SDR and AE teams: you''ve owned lead handoff, quality, and the feedback loop, rather than handing leads over a wall
• Comfortable in the data: you can pull your own reports, spot where the funnel is leaking, and explain it to sales leadership in plain terms
• Experience running ABM against a strategic or enterprise account list is a strong plus

Preferred

• experience marketing to technical or AI-forward buyers, or building GTM workflows that use AI and agentic tooling rather than just talking about it

Benefits

• 100% of medical, dental, and vision premiums covered for you, 80% for family
• HSA and FSA plans available
• Unlimited vacation and 100% paid parental leave
• Free lunches, onsite gym, and commuter benefits for in-office employees
• $1,000 home office stipend and $5,000/year for continuing education
• Competitive salary, comprehensive benefits, and meaningful equity
• ~130 people, built from zero in under three years — small enough that your work is visible, big enough to already be running at Dell- and Tripadvisor-scale