Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies that generate demand, create intent, and drive pipeline and revenue outcomes.
• Support ABM growth plays by identifying priority audiences, aligning cross-functional inputs, and coordinating campaigns that move target accounts through the funnel.
• Optimize the full marketing funnel by identifying gaps, diagnosing root causes, and improving conversion through data, automation, and practical AI-enabled insights.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals.
• Own multi-channel (email, webinar, event, paid, organic, etc.) campaign lifecycle from ideation through execution to opportunity creation and sales handoff.
• Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement.
• Improve speed, consistency, and execution quality by using scalable systems, standardized processes, automation, and AI-enabled workflows where they create clear business value.
• Use data, automation, and AI-enabled tools to improve how strategy and plays are planned, briefed, measured, and optimized.
• Maintain visibility into lead flow, attribution, and conversion performance to ensure marketing-to-sales alignment.
• Translate performance data into clear, actionable insights for stakeholders and leadership.

Requirements

• You have at least 4 years of experience in B2B demand generation marketing targeting net-new prospects.
• You have owned full-funnel, multi-channel demand generation campaigns and programs-from lead acquisition through sales-qualified opportunity-across channels such as email, webinars/events, paid media, organic, search, or content syndication.
• You can speak to the numbers behind your campaigns, including the metrics you tracked, what the results showed, the changes you made, and how the work contributed to qualified opportunities, pipeline, or revenue.
• You have experience supporting account-aware or ABM-style marketing motions, including audience segmentation, account prioritization, coordinated plays, and sales alignment.
• You bring a strong analytical mindset and are proficient with CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.
• You are a proactive problem solver and effective communicator who works collaboratively across functions to move shared priorities forward and deliver measurable results.
• You are known for your high emotional intelligence, effective communication skills with a collaborative, cross-functional approach to working style.
• Location Requirement: Hybrid; 3 days per week from either our Atlanta, Austin or Toronto office.

Benefits

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)