Demand Generation Manager at Zapier | San Francisco, CA | $144K/yr – $215K/yr

Demand Generation Manager

San Francisco, CA (Remote)

$144K/yr – $215K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own enterprise demand-gen programs and drive measurable pipeline through tightly coordinated, AI-augmented outbound campaigns across multiple channels.

Pipeline & Ownership: Own enterprise pipeline and full-funnel performance from first touch to close.
ABM & Multi-Channel Plays: Define signal-led outbound and create high-impact, multi-channel plays across buying committees.
Experimentation & AI Enablement: Run rapid experiments weekly and scale workflows with AI to improve outbound quality and speed.

Job Description

Pipeline & Ownership: Own pipeline generation for the Enterprise segment and full-funnel campaign performance from first touch through closed-won.
Multi-Channel Campaigns: Build and run campaigns across outbound, events, webinars, and digital to drive enterprise pipeline.
Account Strategy & Enablement: Partner with Enterprise AEs on account strategy, run experiments weekly, and enable with sequences, messaging frameworks, and activation guidance.
ABM & Signal-Led Outreach: Define outbound strategy by signals, select accounts, channels, and multi-threaded plays across buying committees.
Messaging & AI-Driven Execution: Write and refine enterprise outbound messaging aligned to Zapier's AI use cases; design 3+ experiments weekly to accelerate impact.
Experimentation & Workflow Automation: Run three or more experiments per week on messaging, channels, offers, and timing; use AI tools to build repeatable, scalable outbound workflows.

5+ years B2B marketing with enterprise demand gen and outbound track record targeting pipeline targets.
Background in SaaS or automation platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas.
Experience running integrated campaigns across digital, events, and partner channels with measurable impact.
Ability to translate signals (product usage, intent, firmographic) into timely, relevant outreach.
Structured experiments: 3+ per week, with hypothesis-led testing and fast iteration.
Campaigns built for Sales adoption: scalable sequences and playbooks that extend beyond a single campaign.
AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance.
Hands-on with outbound platforms (HubSpot, Gong Engage), ABM platforms (Demandbase, 6sense), and enrichment tools (Clay, ZoomInfo, Apollo).