Responsibilities

• Own the full demand engine across paid, organic, and AI-enabled channels to generate pipeline.
• Run weekly experiments and use AI tools to lift performance with less effort.
• Own the conversion path by collaborating on landing pages, forms, on-site personalization, and dashboards.
• Manage and optimize budgeting, bidding, audiences, and creative across paid channels with honesty about what's working.
• Lead the path-to-conversion efforts with web and design on landing pages and gated experiences.
• Run nurture in HubSpot with segmentation, scoring, sequences, and SDR handoff.
• Own the numbers with clear dashboards and reporting.

Requirements

• 3-6 years of experience in B2B demand gen or growth marketing. Cybersecurity or technical SaaS preferred.
• A scrappy, builder mentality. You’d rather ship something rough today and learn than wait for perfect.
• Real A/B testing experience. We’ll ask you to walk us through tests you’ve run, what you thought would happen, what actually happened, and what you did about it.
• Hands-on AEO experience. You’ve actively worked on getting a brand into LLM answers and have a point of view on what moves the needle.
• You use AI tools every day across writing, research, ops, and analysis. This is a habit, not an ambition.
• Solid in HubSpot (or similar), Google Ads, LinkedIn Ads, GA4
• Comfortable in spreadsheets