Responsibilities

• Develop integrated campaign strategies and execution plans within the product, audience, market-moment, and business priorities.
• Translate high-level go-to-market direction into clear campaign briefs that define:
• Business and pipeline objectives
• Target audiences and buying committees
• Customer needs and pain points
• Campaign narrative and offers
• Content and asset requirements
• Channel roles and handoffs
• SDR and Sales activation
• Measurement and optimization plans

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
• At least six years of B2B demand generation, growth marketing, integrated campaign, or related experience.
• Demonstrated experience developing and executing integrated, full-funnel campaigns that generated qualified opportunities and measurable pipeline.
• At least two years of direct experience developing or executing account-based marketing programs.
• Strong understanding of enterprise B2B buyer journeys, buying committees, account segmentation, and complex sales cycles.
• Experience partnering closely with Sales and SDR teams on campaign activation, follow-up, account progression, and pipeline goals.
• Strong working knowledge of digital marketing channels, including paid media, email and nurture, content syndication, website conversion, organic social, and account-based advertising.
• Experience using AI tools to improve marketing research, planning, personalization, content development, reporting, or campaign efficiency.
• Ability to travel 5-10%
• Ability to stand and sit for extended period of time .

Benefits

• Remote-First & Flexible PTO — work from wherever you're most productive
• 100% Company-Paid Employee Coverage - Medical, dental, and vision plans with a 100% company-paid employee-only option, plus company contributions toward dependent coverage and company-paid life and disability insurance.
• 401(k) + 4% Match — with financial advisors to help you plan
• 6 Weeks Parental Leave
• Invest in You — 30-60-90 day plans and frequent training
• Culture of Recognition — peer-to-peer bonuses & team celebrations