Demand Generation Manager

Responsibilities

• Plan, launch, and optimize paid campaigns across CTV / OTT, display (programmatic and direct), and paid social (LinkedIn, Meta, and emerging platforms as relevant); Own budget pacing, bid strategy, audience targeting, creative testing, and channel mix; coordinate with the SEO / paid search agency.
• Build and execute owned email programs — nurture tracks, product announcements, re-engagement, and event follow-ups — in HubSpot; Source, negotiate, and run sponsored email placements in third-party newsletters and publisher lists; measure pipeline contribution and iterate; own email performance: deliverability, engagement, and conversion.
• Execute ABM digitally across paid and owned channels: target account audiences, 1:many and 1:few campaigns, account-tiered creative and landing experiences, and paid retargeting for priority accounts; Build and run digital co-marketing with alliance partners.
• Build, launch, and maintain campaign landing pages (HubSpot or equivalent) with clean tracking, fast load times, and conversion-oriented design; Run a disciplined testing program — hypothesis-driven A/B tests, funnel diagnostics, and iterative improvements — to lift conversion across channels.
• Serve as the team's marketing automation expert for campaign execution: segmentation, workflow design, nurture logic, progressive profiling, and campaign attribution setup; Partner with RevOps on platform administration, lead routing, scoring architecture, and data model.
• Own demand gen reporting: channel performance, funnel conversion, cost-per-MQL / SQL / opportunity, and pipeline sourced and influenced by channel; Build dashboards the Director and Sales leadership can trust; surface insights and recommendations, not just numbers; Partner with RevOps on attribution methodology and data integrity.