Demand Generation Manager at Sendoso | Phoenix, AZ

Sendoso

Demand Generation Manager

Phoenix, AZ (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on building and optimizing demand-gen programs across the full funnel, with emphasis on SEO/AEO/GEO strategies, data-driven performance, and cross-functional collaboration. Requirements emphasize B2B SaaS experience, SEO/AEO knowledge, CRO, and tech proficiency. Benefits cover a wide range of medical, time-off, family, and retirement perks, plus remote work.

Job Description

Responsibilities

Plan and Execute Full-Funnel Campaigns: Work autonomously to develop and launch end-to-end demand generation programs that capture and convert new business.
Modern Search & Content Strategy: Drive organic growth by optimizing for traditional SEO and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure Sendoso remains highly visible.
Ongoing Channel Optimization: Continuously audit and improve organic and paid channels, email nurture sequences, and on-site conversion paths to reduce friction and increase lead quality.
Data-Driven Performance: Analyze full-funnel data to improve engagement and conversion rates, leveraging tools like Salesforce and Dreamdata, to report on ROI and pipeline impact.
Supercharge Paid Media: Drive paid acquisition across search, social, and emerging digital channels, constantly testing, optimizing, and scaling what works.
Drive Cross-Functional Wins: Collaborate closely with Sales, Product, and Operations, to align on ICP targeting, messaging, and revenue priorities.

Requirements

Hands on Experience: 2-5 years in B2B SaaS demand generation, with a proven track record of managing organic and paid media channels.
SEO/AEO Knowledge: Understanding of modern search trends and how content drives both brand authority and lead volume.
Conversion Mindset: Experience in A/B testing and CRO to improve website performance and full-funnel efficiency.
Tech Fluent: Proficiency with Salesforce, Marketo/HubSpot, GA4, Clay and other modern demand gen tools.
Data-Driven: Strong ability to leverage marketing analytics to move beyond vanity metrics and optimize for bottom-line performance.
Sendoso Savvy (or ready to be): A passion for leveraging gifting and personalized engagement to break through the noise and supercharge campaign performance.