Responsibilities

• Build and own the demand generation plan — quarterly goals, channel mix, and budget allocation — tied directly to pipeline and revenue targets
• Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill
• Review performance across paid, email, web, and event channels to decide where the team doubles down or pulls back
• Represent demand generation in cross-functional planning with sales, creative, and web teams, ensuring campaigns ladder up to broader revenue goals
• Own the reporting narrative for leadership — translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what's working and why
• Set standards and best practices for the team's use of ABM/intent tools (e.g., ZoomInfo), retargeting, and testing discipline
• Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed

Requirements

• 4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others
• A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work
• Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution — enough to support and guide your team
• Experience helping junior marketers grow their skills and confidence
• Comfortable navigating ambiguity and bringing structure to new or evolving processes
• Good stakeholder management skills, with the ability to keep sales and marketing partners aligned

Preferred

• Experience scaling a demand generation function or team from the ground up
• Background in CTV, linear TV, or large-scale media buys (OOH, regional takeovers)
• Relevant marketing or platform certifications