Demand Generation Lead
Superhuman
California, MO (Remote)
$180K/yr - $220K/yrIn-houseFull-timeSenior level
5 hrs ago
Demand Generation Manager
New York, USA (Hybrid)
$120K/yr – $145K/yrSenior Level5+ years expFull time
Posted 7 months ago
Job Summary
Drive multi-channel marketing programs across events, webinars, ABM, and partner initiatives to accelerate Reality Defender's pipeline.
- Own end-to-end programs across events, webinars, paid campaigns, and partner-led initiatives.
- Must-have: 5+ years in B2B demand gen, campaigns, events, or field marketing.
- Standout: Cross-functional ABM coordination with sales, RevOps, and product marketing.
Job Description
Responsibilities
- Own marketing programs across multiple channels including events, webinars, BDR outreach, paid campaigns, and partner-led initiatives.
- Manage planning and executing events and webinars end-to-end. From promotion through post-event follow-up and pipeline tracking.
- Partner closely with sales and revenue operations to align campaigns with target accounts, active opportunities, and pipeline priorities.
- Support pipeline maturation through nurture programs, and account-based marketing initiatives.
- Track and analyze campaign performance and pipeline impact, reporting on key metrics such as MQLs, SQLs, marketing-sourced deals, and attribution.
- Coordinate with external vendors and agencies for event logistics, content syndication, and asset delivery.
- Manage marketing program budgets and ensure resources are used effectively.
- Drive experiments. Setting the standard in this category means testing messaging, tools, and trying new deepfake detection platforms.
- Oversee Reality Defender’s campaign strategy across products, use cases, and our global footprint
Requirements
- Have 5+ years of experience in B2B marketing, with a focus on demand generation, campaigns, events, and/or field marketing.
- Proactive and detail-oriented operator that is familiar with high-level thinking and covering the details.
- Comfortable working closely with sales and BDR teams to support and lead account-based or opportunity-focused marketing initiatives.
- Strong project manager with the ability to lead multiple campaigns simultaneously
- Familiar with marketing automation and CRM tools (ex HubSpot, Apollo).
- Effective communicator with experience coordinating across teams and senior stakeholders.
- Based in New York City and open to a hybrid work schedule.
- Bonus: Experience in an emerging category or cybersecurity
Nice-To-Have
- Bonus: Experience in an emerging category or cybersecurity
Benefits
- Healthcare plans with 100% premium coverage for employees and partial coverage available for dependents
- Dental and Vision plans with 100% premium coverage for employees and their dependents
- Short/Long-term disability and life insurance plans with 100% premium coverage for employees
- FSA/HSA and 401k programs
- Equity compensation
- 20 days of PTO per year
- 12 weeks of Parental Leave
- Learning and Development budget
- Monthly wellness benefits
- Annual company-sponsored offsite
Reality Defender
4.0 Glassdoor
Stop deepfakes before they become a problem with Reality Defender’s proactive AI-generated media detection platform.Detect dangerous AI-generated and manipulated content across audio, video, images, and text with our enterprise-grade API and web app.
Founded in 2021
New York, New York, USA
74 employees (7 in marketing)
0% recommend to a friend
Salaries
Posted range
$120K/yr – $145K/yr
Taken straight from the job posting.
The middle of this range ($133K) is 22% above the median base salary for Demand Generation Manager roles in the United States ($109K).
Demand Generation Manager median pay in the United States
Most pay falls between $100K and $120K. Based on 100 salaries.
Marketing Team
Marketing Team Size
4 (5% of company)
Median Career Experience
12 years
Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$48.5M
Last Raise
$33M
Series Unknown, 12 months ago
Funding History
- Apr 2025Series Unknown
- Oct 2024Series A • $33M
- Apr 2024Non Equity Assistance
Traffic Signals
Monthly Visitors
45.8K
Traffic Source Mix
Search
42.9%
Direct
43.9%
Referral
8.4%
Social
3.8%
Paid
0.8%
Headcount Trend
Current headcount: ~74
News about Reality Defender
Links
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