Responsibilities

• Develop and execute targeted, multi-channel programs for a defined set of high-value enterprise accounts
• Design multi-touch, omnichannel demand generation programs that move buyers from awareness to pipeline
• Map customer journeys and identify the optimal touchpoints and messaging for mid-market and enterprise buyers
• Orchestrate campaigns across paid media, email, events, content, GEO and social, ensuring they work as a system, not silos
• Support conferences and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth
• Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner
• Collaborate closely with marketing ops to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue
• Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRM

Requirements

• 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
• Experience developing integrated demand generation strategies across the full customer lifecycle, identifying the right tactics for each stage of the journey (awareness, consideration, decision, retention) and creating systematic approaches rather than isolated, channel-specific campaigns
• Demonstrated experience using AI tools and AI-first approaches in meaningful ways for demand generation work, including campaign optimization, content creation, audience targeting, personalization, or marketing automation
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
• Experience with A/B testing
• Experience creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization
• Experience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator)
• Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow, Paid SEM, SEMrush/Moz
• Proven experience scaling the demand generation discipline at a series A/B startup

Preferred

• Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring
• Experience working with ZoomInfo, 6sense
• Experience with conference planning, management and logistical coordination (before, during, and after the event)

Benefits

• Comprehensive health benefits, including Lifestyle Spending Account
• Four weeks of paid vacation per year
• Work anywhere in the world for 60 days of the year
• Parental leave top-ups: 6 months for birthing parents, 8 weeks for non-birthing parents (up to $100,000 annual salary)
• Enhanced mental health benefits through Dialogue, providing unlimited access to mental health practitioners at no cost