Demand Generation Manager

Responsibilities

• What You’ll Own
• Optimize Existing Channels
• Paid Search (Google Ads, Bing). Keyword expansion and pruning, match type and bid strategy, negative keyword hygiene, ad copy and extension testing, competitor and category coverage.
• Paid Social (LinkedIn, Reddit, YouTube). Audience building and layering, new ad formats as platforms release them, creative refresh cycles before fatigue sets in, and offer testing against each stage of the funnel.
• Paid Programs (Affiliates, Newsletters, Trade Networks). Partner selection, placement negotiation, offer and creative development, and honest measurement of what each program actually returns.
• Underneath all of it is a running A/B testing calendar: ad copy, creative, audiences, offers, and landing pages.
• Test New Channels
• Our target audience also spends time in trade publications, industry newsletters, communities, podcasts, and events we may not be touching yet. You’ll find those places, get PreVeil in front of them, and structure each test with a budget, a hypothesis, and a kill criterion.
• Build the AI Workflows Behind the Program
• A 7-figure Program At This Pace Usually Takes a Team. Building The Workflows That Cover It Is Part Of The Job, And You\'ll Start From a Foundation We\'ve Already Built, Like Our AI Context Lake. A Few Examples Of What That Looks Like In Practice

Requirements

• 4+ years running paid search and paid social for B2B or SaaS company, or at an agency
• Hands-on ownership of a meaningful budget with a track record tying paid spend to pipeline and revenue, not just leads and clicks
• Boston-based or able to collaborate in-person multiple days per week
• Deeply analytical & rigorous about testing.
• You lead with AI. It’s a production tool for you, not occasional ChatGPT prompts.
• Fluent in the platforms: Google Ads, Microsoft Ads, LinkedIn Campaign Manager, YouTube, Reddit, etc
• Our stack also includes GA4, HubSpot, Salesforce, WordPress, Nooks, Claude. Familiarity helps but the ability to learn any tool quickly matters more
• Metrics-driven. You set clear KPIs, know which ones actually matter, and communicate wins and losses honestly
• Good human. You build trust quickly across Marketing, Sales, RevOps, CS, and the Executive team
• Intellectually curious

Preferred

• Background in a technical or regulated field is preferred