Demand Generation Manager

Drive growth marketing for B2B SaaS using ABM, webinars, and multi-channel campaigns to fuel pipeline.

• Own integrated demand campaigns across paid social, content syndication, and partnerships to generate qualified leads.
• Must-have: 4–6 years in growth/demand marketing for B2B SaaS with strong analytics and Salesforce.
• Standout: Experience running multi-channel ABM (1:1, 1:few, 1:many) and webinar programs at scale.

Responsibilities

• Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth
• Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts
• Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team
• Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics
• Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency
• Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives

Requirements

• 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company
• Experience with both product-led and sales-led growth motions preferred
• Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue
• Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales
• Hands-on experience with marketing automation, webinar, ABM, and outbound platforms
• Self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment
• Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives

Preferred

• Experience with both product-led and sales-led growth motions preferred

Benefits

• Complete Health Coverage: Comprehensive Medical, Dental and Vision coverage for you and your family, with plenty of options to suit your needs
• Time off & Flexibility: Flexible PTO and the ability to work from anywhere in the world for a month
• Meals & Snacks: Lunch & dinner stipends as well as fully stocked kitchens to fuel you
• Professional Development: Quarterly education stipend to continuously grow
• Family Support: Robust parental leave to bond with your new family
• Commuter Assistance: A commuter stipend to help you collaborate in person