Responsibilities

• Digital Acquisition and Discoverability: Own SEO and AEO (answer engine optimization) strategy and execution in partnership with our Content team and agency. That includes keyword and topic strategy across telecom, AdTech, financial services, and the public sector, improving technical SEO, and staying ahead of how search is shifting toward AI-driven answer engines.
• Own paid search, paid social, and remarketing across Google and LinkedIn. You'll manage budget, audiences, testing, optimization, and our agency partners against results.
• Strategy and GTM Alignment: Partner with Sales, Business Development, and GTM leads to understand the buyer journey by vertical, and shape how demand gen campaigns and programs support pipeline goals.
• Help determine the right mix of audiences, channels, content marketing, and offers for the buyers we're trying to reach.
• Use performance data to make recommendations on where we should invest more, where we should adjust, and what we should test next.
• Communicate plans, results, and recommendations across Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team.
• Audience and List Strategy: Build and maintain the audiences behind our campaigns, including segmentation, target lists, lookalikes, remarketing audiences, and intent signals, so we're reaching the right people with the right programs.
• Partner with Marketing Operations to keep our database healthy and our targeting data reliable as it grows.
• Website Conversion: Own conversion rate as a metric, in partnership with Marketing Operations and Content.
• Own and optimize the core conversion levers – gating, forms, calls to action, and conversion paths – identifying opportunities to improve as we scale.

Requirements

• Four to seven years in B2B demand generation, with at least two years owning paid media, SEO, or both directly — not just briefing an agency.
• Experience taking a business or pipeline goal and figuring out the demand generation strategy behind it — who to reach, where to reach them, what to put in front of them, and how to measure whether it's working.
• Hands-on HubSpot experience is required: workflows, lists, forms, segmentation, email. Working knowledge of Salesforce and how the two talk to each other.
• Experience building nurture programs from scratch, with a clear grasp of the difference between a sequence and a lifecycle.
• Comfort with complex, high-value enterprise sales cycles and technical buyers.
• Hands-on experience using AI tools in your day-to-day marketing work, whether that's research, campaign development, analysis, optimization, or execution.
• Demonstrated experience using data and experimentation to interpret performance, develop informed hypotheses, test ideas and recommend next steps.
• Strong written and verbal communication, with the ability to brief agency partners, develop compelling campaign messaging, and present plans and results to stakeholders across the business.
• A collaborative, cross-functional working style, with experience partnering closely with Sales, Business Development, RevOps, and content rather than working in a silo.

Preferred

• Experience marketing to telecom, AdTech, financial services, or the public sector.
• Experience marketing infrastructure software, data platforms or AI technologies.
• Familiarity with intent data platforms and tools like G2.