Responsibilities

• Build and own the quarterly demand generation plan aligned to revenue targets and sales capacity
• Define channel mix and budget allocation across digital and field marketing efforts
• Align campaign priorities with ICP verticals (credit unions, financial institutions, AEC) and core offerings
• Partner with the Content Marketing Manager to align content strategy with campaign execution
• Collaborate with Sales leadership to define target accounts, priority opportunities, and whitespace
• Design and execute integrated campaigns across the full funnel: awareness → consideration → decision
• Launch and manage multi-channel campaigns including:
• Paid media (LinkedIn, Google, Bing)
• Email nurture and lifecycle campaigns
• Retargeting and digital engagement programs

Requirements

• 5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles
• Proven track record of generating measurable pipeline and improving conversion rates
• Strong understanding of multi-channel campaign execution and funnel management
• Experience working within marketing automation platforms (HubSpot preferred)
• Experience with paid media platforms (LinkedIn, Google, Bing)
• Familiarity with ABM and intent-based marketing tools (6sense, ZoomInfo, Demandbase or similar)
• Strong analytical skills with the ability to interpret performance data and drive optimization
• Experience collaborating cross-functionally with Sales and marketing teams
• Experience in cybersecurity, cloud services, managed services, or B2B technology preferred

Preferred

• Experience working in a private equity-backed or high-growth environment
• Experience supporting complex B2B sales cycles
• Familiarity with regulated industries such as financial services or compliance-driven environments