Demand Generation Manager

Responsibilities

• Pipeline Strategy & Planning
• Build and own the demand gen plan required to 3x pipeline/revenue, broken down by channel, segment, and funnel stage
• Set and manage the demand gen budget, with a clear point of view on channel mix and CAC/payback targets for each
• Own full-funnel reporting — MQL/SQL/pipeline/win-rate by source — and report results against plan to the head of marketing and CRO monthly
• Build the business case for incremental budget or headcount as growth targets require it
• Campaign & Channel Execution
• Translate the Gather Better / See Earlier / Act Faster messaging framework and persona message houses into always-on and campaign-specific demand programs
• Own ABM/target account strategy for named construction as well as and oil & gas accounts, in partnership with Sales
• Oversee webinars, trade show/field event support, and partner/co-marketing programs relevant to the safety/EHS space
• Own website conversion performance — landing pages, forms, CTAs — as a core lever, not an afterthought

Requirements

• 4–6 years in demand generation/growth marketing at B2B SaaS
• Direct experience scaling pipeline at a startup under $10M ARR. You know what "3x" actually requires operationally, not just directionally
• Fluency across paid, content/SEO, and marketing ops/lifecycle. You don't need to be best-in-class at all three, but you need to coach and evaluate each
• Strong command of funnel math (CAC, LTV, conversion rates by stage) and comfort presenting it to executives

Preferred

• Bonus: experience selling into field + corporate dual buyers, industrial/construction, or compliance-driven categories

Benefits

• Safety Mojo offers a strong combination of medical, dental, vision, life, disability, 401(k) with match, and generous PTO benefits. Please note that our medical insurance includes two options: traditional plan and HDHP with HSA with employer contributions.