Responsibilities

• Develop and execute full-funnel demand generation campaigns tailored to the higher education market.
• Translate SHI’s campaign frameworks and growth initiatives into targeted, vertical-specific engagement strategies aligned with institutional priorities and buying groups.
• Orchestrate multi-channel marketing programs across digital, content, events, and account-based marketing initiatives to drive engagement and pipeline growth.
• Ensure alignment between campaign messaging, targeting, and execution within SHI’s program-to-campaign-to-sprint marketing framework.
• Partner closely with sales teams to align marketing strategies with account plans, pipeline priorities, and growth objectives.
• Collaborate with content teams, creative teams, and subject matter experts to develop thought leadership content and campaign assets for higher education audiences.
• Own and manage higher education-specific campaign and landing pages, ensuring optimization, relevance, and brand consistency.
• Drive integrated campaign execution across SHI.com, digital channels, content syndication programs, and outbound engagement initiatives.
• Develop messaging frameworks that align SHI’s solutions with higher education priorities, challenges, and industry trends.
• Lead strategy and execution for higher education tradeshows, including pre-event promotion, onsite engagement, and post-event follow-up activities.

Requirements

• Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles.
• Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels.
• Strong event planning and execution capabilities, including tradeshows and field marketing events.
• Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams.
• Data-driven mindset with the ability to measure campaign performance, analyze results, and evaluate ROI.
• Strong communication, positioning, and messaging development skills tailored to higher education audiences.
• Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders.
• Strategic planning, campaign orchestration, and account-based marketing capabilities.
• Completed Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets.

Preferred

• Experience managing partner-funded marketing campaigns and Market Development Funds (MDF) investments.

Benefits

• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.