Responsibilities

• Build and execute partner demand programs
• Drive employer pull-through via health plans, PBMs, and strategic partners. Build and execute campaigns that educate and activate benefits leaders at Carrot-eligible employers within partner books of business.
• Plan and execute integrated campaigns with partners (e.g., webinars, events, email, joint content, ABM, nurture programs) that drive qualified meetings and opportunities.
• Translate partner opportunities (e.g., sponsored webinars, co-branded events, portal placements) into clear demand plays with target lists, messaging, and follow-up plans.
• Partner closely with GTM and partner teams
• Work hand‑in‑hand with the Health Plans and Strategic Partnerships teams to understand partner priorities, co-create campaign briefs, and ensure Sales is enabled with the right talk tracks and follow-up.
• Collaborate with Consultant Relations and Events on programs where partners, health plans, and consultants intersect.
• Align with Product Marketing on positioning and proof points that resonate with health plans and partner channels.
• Develop segment-specific demand strategies for ASO books of business, including how we prioritize and tailor messaging by channel.
• Own campaign execution, optimization, and measurement

Requirements

• A Bachelors Degree
• 4-6years of B2B demand generation or growth marketing experience, ideally in the healthcare or benefits space
• Experience marketing to health plans, PBMs, or large enterprise benefits buyers, or working within a partner ecosystem that sells into similar audiences
• Demonstrated experience building and executing campaigns with/through partners (e.g., health plans, TPAs, channel partners, or alliances)
• Familiarity with Marketo (or similar MAP), Salesforce, Outreach, ABM and intent data tools (e.g., Demandbase, 6sense), and webinar platforms (e.g., Zoom/Wistia)
• Strong track record of planning and launching webinars, events, and multi-touch campaigns that convert to pipeline and revenue
• Comfortable owning pipeline and revenue targets, and using data to prioritize and optimize
• Excellent project management skills: you keep complex programs organized across multiple stakeholders and deadlines
• Strong written and verbal communication skills; able to translate partner and segment needs into clear briefs, messaging, and follow-up plans

Preferred

• Experience building net-new demand generation motions from the ground up, including strategy, launch, and optimization.
• Experience collaborating closely with Partnerships/Alliances, Sales, and RevOps on shared pipeline goals and attribution.
• Comfort operating in a high-growth, evolving environment where you balance strategic thinking with hands-on execution.