Demand Generation Manager

Responsibilities

• Paid acquisition. Strategy, budget, and execution across LinkedIn and Google, plus whichever channels earn a test. Our buyers are a narrow, senior audience at banks and fintechs, so targeting and creative do more work than spend. You run the campaigns yourself and decide where the next dollar goes
• Search, SEO, and AEO. Build the pages, content, and technical fixes that make Footprint the answer when a compliance leader searches for, or asks an AI assistant about, clearing an alert backlog or automating a compliance program. You set the roadmap and work with the team that builds our site to ship it
• Lifecycle and email. Design the journeys from first touch to sales conversation: nurture tracks, webinar and content programs, and re-engagement. You build them, test them, and rewrite them until they convert. Post-event follow-up belongs to our events team, and you'll have a say in it
• Funnel performance. Own conversion from ad click to landing page to booked meeting. Find where qualified buyers drop off and fix it, working with design on campaigns and pages that hold up in front of a skeptical audience
• Measurement and attribution. Build the reporting and attribution framework with analytics, starting in HubSpot, so we can say what each channel, campaign, and event contributed to pipeline. That includes brand and field programs that drive halo instead of last-click
• Budget, reporting, and sales alignment. Manage the demand gen budget and present performance and plans to leadership on a regular cadence. Run the feedback loop with sales and post-sales so targeting, messaging, and lead handoff keep getting better
• Tools HubSpot · LinkedIn Campaign Manager · Google Ads · Framer

Requirements

• 4–6 years of experience in demand generation, growth marketing, or performance marketing - ideally in SaaS, fintech, regtech, or AI
• Proven track record of driving top of funnel growth through paid and email programs
• Outstanding project management ability - you can juggle multiple programs at different stages without dropping the ball
• You've personally built and tuned campaigns in LinkedIn and Google Ads, without an agency doing the hands-on work
• You've built pipeline reporting or attribution that leadership used to make budget decisions, and you have a view on multi-touch, self-reported, and incrementality approaches
• You've marketed to a B2B audience with long sales cycles, where qualified pipeline is the number that counts
• You use AI tools in your daily work to pull analysis, draft and test creative, and ship pages faster, and you can show what changed because you did
• You write well: briefs, ad copy, and analyses someone else can act on

Preferred

• Experience marketing to banks or to compliance and risk buyers. They're a small, skeptical audience, and knowing how they evaluate vendors shortens your ramp
• An SEO or AEO program you built from the ground up. Search is a channel we're building now, so prior reps here count for a lot
• Experience measuring events and field programs alongside paid. Events are a large part of our marketing investment, and connecting them to pipeline is one of this role's first problems

Benefits

• 💰 Generous compensation and equity packages
• 🍽 Free lunch and dinner (after 7pm)
• 💪 Monthly wellness stipend
• 🏖 Unlimited PTO
• 🏥 Fully covered health, dental, and vision insurance
• 🚀 The chance to help shape the future of internet identity and financial crime prevention