Responsibilities

• Drive Enterprise demand generation programs focused on new logo acquisition and pipeline growth.
• Develop and execute multi-channel campaigns across email, webinars, ABM, digital advertising, sponsored content, SEM, social media, referral programs, and events.
• Lead coordination and execution of Enterprise Account-Based Marketing (ABM) initiatives in partnership with Sales, Marketing Operations, Digital, Content, and Sales Enablement teams.
• Manage and optimize paid media partnerships with industry publications, associations, trade media, and third-party lead generation vendors.
• Partner closely with Sales leadership, Account Executives, SDRs, and BDRs to align campaign strategy, account targeting, messaging, and follow-up execution.
• Build and manage lead nurturing programs throughout the customer journey, including prospecting, pipeline acceleration, and expansion opportunities.
• Track, analyze, and report campaign performance using key metrics including MQLs, SQLs, CTR, CPC, conversion rates, engagement, pipeline contribution, and ROI.
• Develop forecasting models and pipeline projections to support marketing investment decisions.
• Establish scalable processes for lead routing, account engagement, campaign execution, and opportunity tracking.
• Manage marketing budgets and ensure accountability for performance and return on investment.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B demand generation, growth marketing, campaign management, ABM, or performance marketing.
• Proven experience building and executing multi-channel lead generation programs.
• Experience partnering closely with Sales organizations, including Account Executives, SDRs, and BDRs.
• Demonstrated success driving pipeline growth, lead conversion, and measurable marketing ROI.
• Experience managing marketing budgets and performance reporting.

Preferred

• Experience within SaaS, technology, transportation technology, fleet management, or other complex B2B industries.
• Experience managing industry media partnerships, sponsored content programs, and third-party lead generation vendors.
• Knowledge of enterprise sales cycles and account-based marketing strategies.

Benefits

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